Press release -

BLAST Pro Series: Flow TV records while millions watched online!

Official Aftermovie - free use: https://youtu.be/cr3wxmw8XQs 

BLAST Pro Series is the latest live format in esports. With 6 of the World's best Counter-Strike teams battling it out on one gigantic A shaped stage in front of a +500 sqm (5.400 sqft) digital screen. 

In Copenhagen Danish heroes Astralis and North shared the stage with SK Gaming (Brazil), FaZe Clan (Int'l roster), Ninjas in Pyjamas (Sweden) and G2 Gaming (France).

The high paced, energetic format includes a lot of explanatory show elements, securing both hard core fans and a more main stream audience the best possible experience. In the arena, on their devices and behind the screens.

Flow TV embraces esport

  • BLAST Pro Series, Copenhagen was broadcast on 15 channels in nearly 80 countries and territories.
     
  • With broadcasts on 5 continents the event was truly a global event on tv as well as online. 
      
  • 180 million households had the opportunity to tune into the action from Copenhagen's Royal Arena


Danish DR3 TV smashed own records

In Denmark, home of Astralis, North and host to the World Premiere of the tournament, national channel DR3 had it's best day ever and two records were smashed:

  • Largest share of viewers in the target group 15-39 year olds: 14.8 percent
      
  • Largest share of male viewers in the target group: 19.8 percent

These numbers positions BLAST Pro Series on top of the all time list which includes coverage of the Olympic Games in Rio, all X Games episodes, the DR3 Eurovision show to name a few. 

Online: Twitch reached millions

  • 2.5 million unique viewers on 20 Twitch channels in 16 different languages. 
     
  • Most watched channel was the official BLAST Pro Series channel with more than 50% of the viewers.
     
  • Peak concurrent online views during the final was 392,000
      
  • 117 million minutes watched - the equivalent of watching Justice League 972.800 times in a row
     
  • 816.000 comments on twitch - 651.000 on Saturday alone

 

China is rising

Counter-Strike in China is on the rise, and it has been reported that BLAST Pro Series, Copenhagen, was viewed by 2.4 million unique viewers online in China. The numbers have yet to be verified. 

  

Social Media Frenzy

All players and teams communicated actively throughout the tournament via their Social Media Channels. With 25 million followers across the teams' and players' Social Media platforms, the total reach of BLAST Pro Series was astronomical. 

Across BLAST Social Media channels, the total impressions and reach was just above 60 million. Impressive numbers for channels that were only launched up to the tournament.

BLAST Pro Series will take the event on the road in 2018, where 3-5 events will be held in major international cities across the globe. The event will be back in Copenhagen late in the year.

Related links

Topics

  • Entertainment

BLAST Pro Series is developed, owned and operated by RFRSH Entertainment. The tournament is a new breed of esports live entertainment aimed at hard core fans as well as the main stream audience. The event itself is a one day experience with 6 world class teams live on stage, battling it out in front of packed arenas in major host cities. During the Launch Season (over the coming 15 months) a total of 6 events will be hosted across the globe. 

Contacts

FREDERIKKE EMILY WACKER

Press contact Head of PR 31414081

Related media

  • BLAST_Panorama7
  • License: Media Use
    The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Download
  • BlastRN_163
  • License: Media Use
    The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Download
  • BlastRN_145
  • License: Media Use
    The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Download
  • Pokalen
  • License: Media Use
    The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Download
  • BlastRN_95
  • License: Media Use
    The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Download
  • BlastRN_112
  • License: Media Use
    The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Download
  • BlastRN_106
  • License: Media Use
    The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Download
  • BlastRN_40
  • License: Media Use
    The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Download
The BLAST Teams
  • The BLAST Teams
  • License: Media Use
    The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
  • File format: .mp4
  • Length: 0:57
Download
Wonderful Copenhagen: dupreeh's city
  • Wonderful Copenhagen: dupreeh's city
  • License: All rights reserved
    The Content may only be used by Mynewsdesk. It is thus not permissible for anyone else to download, copy, distribute or otherwise use the Content (other than for private use to the extent permitted by law).
  • File format: .mp4
  • Length: 1:40
Not downloadable
CS:GO A to Z
  • CS:GO A to Z
  • License: Media Use
    The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
  • File format: .mov
  • Length: 1:24
Download
BLAST Pro Series, Copenhagen - official aftermovie
  • BLAST Pro Series, Copenhagen - official aftermovie
  • License: Media Use
    The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
  • File format: .mp4
  • Length: 3:15
Download

Related content

BLAST Pro Series - Facts, pictures and future

On 25th November BLAST Pro Series World Premiered in Royal Arena, Copenhagen. In front of a full house with 12.000 spectators and millions watching online and on tv all over the globw, 6 of the 7 best Counter-Strike teams in the world battled it out live on stage for a total prize pool of 250.000 US dollars. It was an amazing night of esports that noone who were there will soon forget.

Teams and Tickets: BLAST Pro Series brings World Class Counter-Strike to Istanbul

First time ever: World Class Counter-Strike live in Istanbul! On 23rd June 2018 BLAST Pro Series will bring the World Class Counter-Strike to Ülker Sports Arena in Istanbul. In front of a completely packed arena, 6 of the best teams in the world will compete live on stage to win the iconic BLAST Pro Series Trophy and a share of the 250.000 dollars prize pool. Tickets go on sale April 2nd.

BLAST Pro Series goes international: Next stop Istanbul!

Esports' latest and most audience friendly tournament just announced the first stop of the 2018 program: Istanbul. The World Premiere in November took place in front of a completely sold out Royal Arena in Copenhagen with millions following the tournament online and on TV where several viewership records were broken. Local heroes, Space Soldiers, is first team on the line-up.

Esport: 1 of 10 Danes have watched Counter-Strike on linear TV over the past 14 days

BLAST Pro Series broke several records on Danish National TV Station DR3, and including ESL Pro League, over the past two weeks, 540.000 Danes have watched Counter-Strike on a traditional flow TV channel. Esport is breaking into the main stream - and the interest is growing.