Following on from last year's global repositioning of its flagship brand Carlsberg, the Group is now in the process of rolling out a rejuvenation program of Tuborg, one of the top ten international premium brands, across many of its key markets.

A strong international team wins Carlsberg’s design and architecture competition to create a new Brand & Experience Centre in the Carlsberg District located in Copenhagen. It may not be a new Little Mermaid like the one Carl Jacobsen donated to Copenhagen in 1913 but Carlsberg is now ready to create an inspiring attraction in Copenhagen once again.

Carlsberg, official sponsor of UEFA EURO 2012™, marks the fact that there are exactly 100 days to go to the start of the tournament. In addition to providing further details about Carlsberg's various campaigns for UEFA EURO 2012™, such as its Fan Challenge which is currently running on its Facebook page a unique Carlsberg UEFA EURO 2012™ mobile application is also being officially launched.