Carlsberg Group

Working in bars, women sales promoters in Cambodia are occasionally exposed to harassment from customers, coerced into drinking, and in some cases, subjected to sexual abuse.

Carlsberg has entered into an agreement with Crown Imports regarding the launch of Somersby in the USA. In addition, the brand is launched by Carlsberg UK to consumers across Britain.

The Carlsberg Brand's new positioning, launched last year, encourages consumers to step up and do the right thing and enjoy a Carlsberg as a reward for having done so. Carlsberg's new commercial, to be aired for the first time on 12th July, provides a comical twist to this approach.