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Peter Schmeichel MBE is a retired Danish professional footballer who played as a goalkeeper, and was voted the “World’s Best Goalkeeper” in 1992 and 1993. January 2012, Schmeichel was announced as Carlsberg’s brand ambassador for their UEFA EURO 2012™ campaign.
Creative Commons Attribution, No Derivatives
Jun 15, 2012 12:55 CEST The Carlsberg UEFA EURO 2012™ app has now reached 2,012,000 downloads. Football fans have been downloading the app in their masses to ensure that they can keep up to date with all the UEFA EURO 2012™ news and get closer to the action. Fans can use the Carlsberg app to vote for the winner of the Carlsberg Man of the Match Award live during every game of the tournament.
Jan 25, 2012 15:20 CET Carlsberg, official sponsor of UEFA EURO 2012™, is finalising its own dream team to help activate its sponsorship of the tournament. As part of this process, Carlsberg Group is pleased to announce that it has today appointed Peter Schmeichel, legendary former goalkeeper forDenmarkand Manchester United, as its global ambassador for the duration of the brand’s UEFA EURO 2012™ campaign.
Jan 25, 2012 14:53 CET Som official sponsor af UEFA EURO 2012™, er Carlsberg ved at sætte det drømmehold, der skal hjælpe med at aktivere sponsoratet af turneringen. Rollen som såkaldt ”Global Ambassador” for Carlsberg igennem UEFA EURO 2012™ besættes af ingen anden end den legendariske målmand for det danske landshold og Manchester United – Peter Schmeichel.
Jan 25, 2012 14:40 CET The final tournament of the 14th UEFA European Football Championship will be held in Poland and Ukraine from 8 June to 1 July 2012. It will be the third time that the final tournament is jointly hosted by two countries (after Belgium/Netherlands in 2000 and Austria/Switzerland in 2008). No fewer than 1.4 million fans will be expected at the stadiums and the matches will be broadcast live in ...
Time: Jun 08 - Jul 01
Location:
The UEFA EURO 2012 matches will be played in eight stadiums, four in Poland – Gdansk, Poznan, Warsaw, Wroclaw – and four in Ukraine – Donetsk, Lviv, Kharkiv and Kyiv. The opening match will take place in Warsaw on 8 June and the final on 1 July in Kyiv.
Jan 25, 2012 14:58 CET Peter Schmeichel udtaler: “Efter mere end 20 år som sponsor for EM i fodbold har Carlsberg en fantastisk track record og har vist et stærkt commitment til fans, supportere og fodboldelskere, og jeg ser frem til nu at spille min rolle på holdet."
Jan 25, 2012 14:35 CET arlsberg Group is pleased to announce that it has appointed Peter Schmeichel, legendary former goalkeeper for Denmark and Manchester United, as its global ambassador for the duration of the brand’s UEFA EURO 2012™ campaign.
Jan 25, 2012 14:08 CET
Carlsberg Group has appointed Peter Schmeichel, legendary former goalkeeper for Denmark and Manchester United, as its global ambassador for the duration of the brand's UEFA EURO 2012™ campaign. As an ambassador for the Carlsberg Group, Schmeichel will be actively involved in many aspects of the sponsorhip activation programme.
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Jan 25, 2012 13:32 CET
Carlsberg Group has appointed Peter Schmeichel, legendary former goalkeeper for Denmark and Manchester United, as its global ambassador for the duration of the brand's UEFA EURO 2012™ campaign. As an ambassador for the Carlsberg Group, Schmeichel will be actively involved in many aspects of the sponsorhip activation programme.
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Mar 01, 2012 11:14 CET The Carlsberg brand has sponsored the UEFA Football Championships since 1988. This year, the tournament will be held for the first time ever entirely in Eastern Europe, in the exciting growth markets of Poland and Ukraine.
