Jan 25, 2012 15:20 CET Carlsberg, official sponsor of UEFA EURO 2012™, is finalising its own dream team to help activate its sponsorship of the tournament. As part of this process, Carlsberg Group is pleased to announce that it has today appointed Peter Schmeichel, legendary former goalkeeper forDenmarkand Manchester United, as its global ambassador for the duration of the brand’s UEFA EURO 2012™ campaign.
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Carlsberg calls up Peter Schmeichel to be global ambassador for UEFA EURO 2012™
Jan 25, 2012 14:33 CET
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Jørgen Buhl Rasmussen, Carlsberg Group's President and CEO, said: "This is a fantastic opportunity for us and we are delighted to have Peter as one of our team. Not only has Peter played much of his football in our two biggest Carlsberg markets - Denmark and the UK – but he is a well-known personality across Carlsberg's key markets in all of Europe and Asia"




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