Press Releases

Apr 18, 2012 11:02 CEST Following on from last year's global repositioning of its flagship brand Carlsberg, the Group is now in the process of rolling out a rejuvenation program of Tuborg, one of the top ten international premium brands, across many of its key markets.

Carlsberg creates new attraction in Copenhagen

Mar 26, 2012 17:04 CEST A strong international team wins Carlsberg’s design and architecture competition to create a new Brand & Experience Centre in the Carlsberg District located in Copenhagen. It may not be a new Little Mermaid like the one Carl Jacobsen donated to Copenhagen in 1913 but Carlsberg is now ready to create an inspiring attraction in Copenhagen once again.

Carlsberg celebrates 100 days to go until UEFA EURO 2012™ kicks off

Feb 29, 2012 17:07 CET Carlsberg, official sponsor of UEFA EURO 2012™, marks the fact that there are exactly 100 days to go to the start of the tournament. In addition to providing further details about Carlsberg's various campaigns for UEFA EURO 2012™, such as its Fan Challenge which is currently running on its Facebook page a unique Carlsberg UEFA EURO 2012™ mobile application is also being officially launched.

Carlsberg calls up Peter Schmeichel to be its global ambassador for UEFA EURO 2012™

Jan 25, 2012 15:20 CET Carlsberg, official sponsor of UEFA EURO 2012™, is finalising its own dream team to help activate its sponsorship of the tournament. As part of this process, Carlsberg Group is pleased to announce that it has today appointed Peter Schmeichel, legendary former goalkeeper forDenmarkand Manchester United, as its global ambassador for the duration of the brand’s UEFA EURO 2012™ campaign.

Ramlösa's Premium PET bottle – winner of the Diamond Award

Oct 03, 2011 09:00 CEST The Swedish water brand Ramlösa and its new Premium PET bottle have won Pentawards finest price: the Diamond Award.

Carlsberg becomes Official Beer Partner of Arsenal Football Club 

Aug 15, 2011 11:58 CEST For the next three seasons Carlsberg will have exclusive rights to marketing and beer sales at Emirates Stadium

Collaborative brewing between Jacobsen, Mikkeller and Baltika produce beer for Her Majesty the Queen

Jul 13, 2011 12:00 CEST When Her Majesty Queen Margrethe II of Denmark visits St. Petersburg in September this year, she will be receiving a unique present: A Royal Rye Wine Brew - brewed especially in celebration of her visit

Ride the Aerial Cableway at the Roskilde Festival

Jun 30, 2011 12:05 CEST A giant aerial cableway is the Tuborg Fund's contribution to this year's Roskilde Festival.