The Carlsberg UEFA EURO 2012™ app has now reached 2,012,000 downloads. Football fans have been downloading the app in their masses to ensure that they can keep up to date with all the UEFA EURO 2012™ news and get closer to the action.
Fans can use the Carlsberg app to vote for the winner of the Carlsberg Man of the Match Award live during every game of the tournament. Since the opening game on Friday 8 June, fans from around the world have been stepping up and voting for the player most deserving of the Carlsberg Man of the Match title. So far the fans vote has awarded the honour to the likes of European football stars including Andrés Iniesta (ESP), Mesut Özil (GER) and Robert Lewandowski (POL).
Fans can still download the Carlsberg UEFA EURO 2012™ app for free from the iTunes, Google Play and Chrome Web stores under the name ‘UEFA EURO 2012™ by Carlsberg’ and is available for iPhone, iPad, Android and Google Chrome. Developed in partnership with Motain, leader in sports publishing and creator of some of the most popular European football apps on the market, the app is now available in over 100 countries and has been number one in app store sports sections in over 20 countries.
As well as voting for the Carlsberg Man of the Match Award, users have also been enjoying live match commentary, a range of constantly updating football statistics, a bar finder and bar challenge quiz that can be played with friends, as well as exclusive football content featuring Carlsberg’s global ambassador Peter Schmeichel.
Jakob Kalkar, Carlsberg Group Media & Digital Director commented “We are delighted with the number of downloads reached already. It’s great to see that fans are excited by the range of content we are offering for UEFA EURO 2012™. To reach 2,012,000 downloads at this stage in the tournament is fantastic and with the knock-out stages coming up, there is no better time to get involved.”
Carlsberg ambassador Peter Schmeichel said “I’ve been using the app’s bar finder for the tournament, which has been a great help whenever I’ve wanted a cold Carlsberg! It’s great to be a part of Carlsberg’s UEFA EURO 2012™ team and to be at the tournament as a fan. Carlsberg always provide some great activities for fans to get involved in, and voting for the Carlsberg Man of the Match Award through the app is a great idea.”
The Carlsberg UEFA EURO 2012™ app adds to Carlsberg’s already extensive fan activity on Facebook, and includes exclusive content provided through its official tournament sponsor status. Fans have been offered the chance to win tickets for UEFA EURO 2012™ matches by playing in the application.
The Carlsberg UEFA EURO 2012™ is free to download from the iTunes, Google Play and Chrome Web stores under the name ‘UEFA EURO 2012™ by Carlsberg’ and is available for iPhone, iPad, Android and Google Chrome
To find out more Carlsberg’s activities and heritage in football, please go to www.carlsberg.com or visit www.facebook.com/Carlsberg.
Feb 29, 2012 17:07 CET Carlsberg, official sponsor of UEFA EURO 2012™, marks the fact that there are exactly 100 days to go to the start of the tournament. In addition to providing further details about Carlsberg's various campaigns for UEFA EURO 2012™, such as its Fan Challenge which is currently running on its Facebook page a unique Carlsberg UEFA EURO 2012™ mobile application is also being officially launched.
Jan 25, 2012 15:20 CET Carlsberg, official sponsor of UEFA EURO 2012™, is finalising its own dream team to help activate its sponsorship of the tournament. As part of this process, Carlsberg Group is pleased to announce that it has today appointed Peter Schmeichel, legendary former goalkeeper forDenmarkand Manchester United, as its global ambassador for the duration of the brand’s UEFA EURO 2012™ campaign.
Mar 07, 2012 07:22 CET At UEFA EURO 2012™ Carlsberg is offering a new initiative, the Carlsberg Fan Camps, in one of the host markets, Poland. These camps are build on previous experience around big festivals, and provide a fun, affordable environment where fans from all nations can come together, support their team, watch some football and enjoy a Carlsberg.
Mar 07, 2012 07:16 CET At UEFA EURO 2012™ Carlsberg is offering a new initiative, the Carlsberg Fan Camps, in one of the host markets, Poland. These camps are build on previous experience around big festivals, and provide a fun, affordable environment where fans from all nations can come together, support their team, watch some football and enjoy a Carlsberg.
Mar 01, 2012 11:03 CET The Carlsberg UEFA EURO 2012™ app gives fans access to exclusive content and all the latest news in the run up to and during this summer’s Finals. The app is free to download from the Android and iTunes stores and is available in multiple languages and will be one of the most sought after of the year as fans strive to stay up to date with all the latest from the tournament in Poland and Ukraine.
Mar 01, 2012 10:43 CET With 100 days to go until the opening game of the UEFA EURO 2012™ football tournament, official sponsor Carlsberg has unveiled the brand new Carlsberg UEFA EURO 2012™ app, giving fans access to exclusive content and all the latest news in the run up to and during this summer’s Finals.
Jan 25, 2012 14:35 CET arlsberg Group is pleased to announce that it has appointed Peter Schmeichel, legendary former goalkeeper for Denmark and Manchester United, as its global ambassador for the duration of the brand’s UEFA EURO 2012™ campaign.
Mar 01, 2012 11:11 CET Carlsberg has been associated with football for nearly 40 years. It became the first commercial sponsor of Denmark’s national football team in the 1970s, and began its international football sponsorships in 1988.
Mar 01, 2012 11:14 CET The Carlsberg brand has sponsored the UEFA Football Championships since 1988. This year, the tournament will be held for the first time ever entirely in Eastern Europe, in the exciting growth markets of Poland and Ukraine.
Jan 25, 2012 13:14 CET Peter Schmeichel MBE is a retired Danish professional footballer who played as a goalkeeper, and was voted the “World’s Best Goalkeeper” in 1992 and 1993. January 2012, Schmeichel was announced as Carlsberg’s brand ambassador for their UEFA EURO 2012™ campaign.
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