Feb 29, 2012 17:07 CET Carlsberg, official sponsor of UEFA EURO 2012™, marks the fact that there are exactly 100 days to go to the start of the tournament. In addition to providing further details about Carlsberg's various campaigns for UEFA EURO 2012™, such as its Fan Challenge which is currently running on its Facebook page a unique Carlsberg UEFA EURO 2012™ mobile application is also being officially launched.
Jan 25, 2012 15:20 CET Carlsberg, official sponsor of UEFA EURO 2012™, is finalising its own dream team to help activate its sponsorship of the tournament. As part of this process, Carlsberg Group is pleased to announce that it has today appointed Peter Schmeichel, legendary former goalkeeper forDenmarkand Manchester United, as its global ambassador for the duration of the brand’s UEFA EURO 2012™ campaign.
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Mar 01, 2012 11:09 CET
Mar 01, 2012 11:14 CET The Carlsberg brand has sponsored the UEFA Football Championships since 1988. This year, the tournament will be held for the first time ever entirely in Eastern Europe, in the exciting growth markets of Poland and Ukraine.
Mar 01, 2012 11:11 CET Carlsberg has been associated with football for nearly 40 years. It became the first commercial sponsor of Denmark’s national football team in the 1970s, and began its international football sponsorships in 1988.
Jan 25, 2012 13:14 CET Peter Schmeichel MBE is a retired Danish professional footballer who played as a goalkeeper, and was voted the “World’s Best Goalkeeper” in 1992 and 1993. January 2012, Schmeichel was announced as Carlsberg’s brand ambassador for their UEFA EURO 2012™ campaign.