Jan 25, 2012 15:20 CET Carlsberg, official sponsor of UEFA EURO 2012™, is finalising its own dream team to help activate its sponsorship of the tournament. As part of this process, Carlsberg Group is pleased to announce that it has today appointed Peter Schmeichel, legendary former goalkeeper forDenmarkand Manchester United, as its global ambassador for the duration of the brand’s UEFA EURO 2012™ campaign.
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Peter Schmeichel's Greatest Moments
Jan 25, 2012 14:08 CETCreative Commons Attribution, No Derivatives
Carlsberg Group has appointed Peter Schmeichel, legendary former goalkeeper for Denmark and Manchester United, as its global ambassador for the duration of the brand's UEFA EURO 2012™ campaign. As an ambassador for the Carlsberg Group, Schmeichel will be actively involved in many aspects of the sponsorhip activation programme.



