CWT Meetings & Events wins BASF as client in UK & Ireland, Nordics, and Baltics

BASF, the global chemical company, has chosen CWT Meetings & Events to run its meetings and events programs in the UK & Ireland, Norway, Sweden, Denmark, Finland, Lithuania, Latvia and Estonia.

BASF chose CWT M&E due to its consolidated solution and broad variety of suppliers. The BASF team especially liked the visibility and control over spend, and the high quality on offer.

“We are thrilled to work with this new global client and are looking forward to our first wave of projects with BASF, which are focused in the Nordics,” said program manager Mi Horrocks, who will run the partnership in the Nordic markets. The relationship with BASF began in CWT Meetings & Events’ Danish head office in Copenhagen.

In the UK, the partnership will be run by program manager Simon Hubbard.

“We are delighted that BASF has tasked us with managing their meetings programs in a number of key markets, including the UK & Ireland, and we look forward to supporting their booking community over the coming months,” said Simon Hubbard.

CWT M&E will provide BASF with a meetings and events service from its Birmingham office, including venue find, events and small meetings. CWT M&E’s main UK office is based in East London and the Birmingham office opened in 2016.