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Marit Bjørgen set to dominate the world champs with a new super glove

Press release -

Marit Bjørgen set to dominate the world champs with a new super glove

The undisputed and legendary queen of cross-country skiing Marit Bjørgen will arrive in style at the 2015 world championships in Falun. Geared up with Podium Leather Glove, featuring a super grip, she will be fit to transfer all her power into the snow and leave the competition behind.

Podium Leather Glove is the latest innovation from functional sportswear brand Craft. Developed in close collaboration with Marit Bjørgen, Podium Leather Glove comes with clarino leather and silicone print in the palm to provide superior grip and power transmission.

Bjørgen has tested the glove during the entire season and has provided lots of feedback for various fine-tunings in order to get the right function and feeling. The Norwegian superstar also wore the glove during the last two stages of this year's Tour de Ski, which she won in her traditional dominant fashion.

At the 2015 world championships at Falun, Sweden, Bjørgen will officially introduce Podium Leather Glove. Competitors beware, the world's best skier has a new tool in her quiver.

Podium Leather Glove will be available in retail stores autumn/winter 2015.

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Craft is a Swedish brand specializing in clothing for endurance sports where performance and comfort are crucial for a good result. Working closely with elite athletes and constantly developing new materials and technical solutions, Craft offers cutting-edge training and competition apparel.www.craft.se

Contacts

Daniel Högling

Daniel Högling

Press contact Product & Marketing Director +46 (0) 33 722 33 85

Craft Sportswear

We are a product of sweat and pain, of wind and rain, of falling and rising, and the euphoria experienced when pushing endurance limits. Whether at the Olympics or at home, in the woods or in the streets, we always aim for optimal performance. Just like you, our functional sportswear is raised to race.

Craft is a Swedish brand specializing in clothing for endurance sports where performance and comfort are crucial for a good result. Working closely with elite athletes and constantly developing new materials and technical solutions, Craft offers cutting-edge training and competition apparel. www.craftsportswear.com