Press release -
Crunchfish supports the campaign Man Up to change attitudes in the business arena
Malmö, 25 November 2014 – Crunchfish proudly supports the campaign Man Up and the fantastic team of individuals behind bringing Man Up World to Sweden.
Man Up, a campaign originally from Ireland, is working against domestic violence and abuse of women in society. Its purpose is to defeat actions that reflects and reinforces inequalities between men and women. The organisation highlights the positive role that men can play in ending domestic violence by listening, speaking up, challenging old ways and taking action.
The campaign gains global traction with Man Up Sweden, a campaign initiated by Crunchfish chairman Joachim Samuelsson and his wife Petra. As a team of 5 women and 5 men they are making Sweden the first country to follow in the footsteps of Man Up Ireland. Today, on International Day for the Elimination of Violence Against Women, they are launching Man Up Sweden with the modest ambition of forever changing the way we treatthewomen in our society.
Their goal is to get as many people as possible, preferably men, to stand up and say enough is enough. Their ambition is to engage people and businesses from different areas of society to actively work towards making Sweden the safest place in the world for women. The campaign is open for everyone to join.
Crunchfish is together with Setterwall’s Solicitor firm, the first company in Sweden to commit to the ambitions of Man Up Sweden. By implementing the measures highlighted by Man Up alongside our company’s equality policy we continue to actively work towards making our office a work place where women feel safe and have the same opportunities as men. We commit to working towards changing the attitudes within our business arena, every day.
Crunchfish encourages everyone to help spread the Man Up campaign and their message. It would be great to see other companies join Man Up in their work towards an environment where women can be safe. Lets together make it possible for everyone in Sweden to stand behind this message.
Man Up World
Man Up Sweden
Man Up World Video on You Tube
Contact: Joakim Nydemark, CEO, joakim.nydemark@crunchfish.com, mobile: +46 706 35 16 09
Topics
- Data, Telecom, IT
Categories
- manupworld
- joachim samuelsson
- crunchfish
- manup
- manupsweden
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