Press release -
Francfranc Becomes Exclusive Retail Partner for Elephant Parade
Today,
Elephant Parade International announces an exclusive partnership with Francfranc
stores in Hong Kong. Starting from 24th October 2014, the stylish
home furnishing brand will become the sole retailer of the Parades’ world
famous hand-decorated replica elephants, to be sold at their stores at iSQUARE,
Festival Walk, City Plaza and Fashion Walk.
During the summer months, Elephant Parade took place in Hong Kong with a herd of 100 brightly coloured elephants seen displayed at three locations throughout the city. The elephants were then auctioned at the end of the exhibition, with funds directly benefitting conservation projects managed by The Asian Elephant Foundation and World Wide Fund for Nature (WWF). As a social enterprise, Elephant Parade generates a steady flow of donations to help Asian elephants through auctions and by distributing 20% of all net profits to The Asian Elephant Foundation.
“Bringing Elephant Parade to Hong Kong has been very exciting and created a huge amount of awareness and funding for Asian elephant conservation” said Mike Spits, CEO and Founder of Elephant Parade. “Our world famous exhibition has thrilled Hong Kong residents and visitors alike, so we wanted to continue to make our beautiful hand crafted merchandise available for Hong Kong homes.”
Through Francfranc, Elephant Parade will continue building its Global Movement in Hong Kong to raise awareness for Asian elephant conservation. To celebrate the partnership, Francfranc are running an internal Elephant Parade Artbox competition. As part of the contest people can create their own inspiring elephant art-pieces. To join the contest. please visit one of the four Francfanc stores. Participants can automatically join the Global Artbox Contest. To learn more about the Global Contest, please visit: http://youtu.be/H6zZksaSinM
“Auction proceeds help generate funding for the conservation work we support, but it’s the merchandise sales that help us to maintain a constant flow of donations to The Asian Elephant Foundation,” Spits explains. “In Francfranc we have found a like-minded local partner that shares our ethos for saving Asian elephants. We are thrilled to team up with this fantastic interior design brand who we believe share our passion.”
Sherman Yung, Director, Francfranc said: “Elephant Parade is a very meaningful project. As a leading home furnishing brand, Francfranc believes living a quality life is about an unrivalled living space, yet it is also about showing we care about important issues going on around the world. We feel Elephant Parade perfectly combines what we value and by bringing the elephant indoors, you can show your love of the outdoors.”
Topics
- Social issues
Categories
- elephant parade
- elephant parade house
- mike spits
- the asian elephant foundation
- elephant parade hong kong
- hong kong
- francfranc
- interior design
- home decor
- elephants
- present ideas
- partnerships
Elephant Parade is the world’s largest open air art exhibition of decorated elephant statues that seeks to attract public awareness and support for Asian elephant conservation. Created by local and international artists, each elephant is a unique piece of art. Parades have been run in the following cities:
Rotterdam 2007
Antwerp 2008
Amsterdam 2009
Emmen Zoo 2010
London 2010
Bergen 2010
Heerlen 2011
Copenhagen 2011
Milan 2011
Singapore 2011
Hasselt 2012
Trier-Luxembourg 2013
Dana Point, California 2013
The UK national tour 2013-14
Hong Kong 2014
Elephant Parade