Press release -
The Innovator – Fagerhult’s inspirational customer magazine
Fagerhult has launched the latest issue of their customer magazine, The Innovator. The magazine contains inspirational articles about lighting, interior design and trends in retail. The theme is co-creation.
In the theme of co-creation, examples of successful collaborations in retail projects are showcased. The content of the articles show that behind a creative and inspiring result in a retail project, there are often collaborations between people with different experience and knowledge.
The retail brand Vivekes has gone through a substantial brand journey with a total makeover of the interior expression, where Fagerhult has been a major part of creating the lighting design and supply of luminaires.
Sound design is something that really can improve the experience in a shop. In the article about sound architect Margareta Andersson at Lexter, there are many good examples of how to enhance brand values by involving both sound and scent.
New retail trends and consumer behaviours are also covered along with inspiring retail projects such as Stuart Weitzman by renowned architect Zaha Hadid.
The Innovator is available now at your local Fagerhult office, and on www.fagerhult.com.
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Fagerhult is one of Europe’s leading lighting groups with approximately 2,200 employees and operations in 20 countries. We create modern products and exciting, energy-efficient environmentally-adapted lighting installations, successfully integrated into their individual environments. The Group includes such strong brands as Fagerhult, Ateljé Lyktan, Whitecroft Lighting, Eagle Lighting, LTS Licht & Leuchten, I-Valo, DesignPlan and Arlight.
