Press release -
Fjällräven Polar - The adventure has started.
Fjällräven Polar has now started and regular people from across the world have now set out on this unique expedition. During the next days the participants will drive dog sleds through the wilderness, from Signalalen on the Atlantic coast across the subarctic tundra to the forests near Jukkasjärvi – a distance totaling about 300 kilometers.
Fjällräven Polar is a unique winter adventure that takes place far above the arctic circle. For four days regular people from all over the world will drive dog sleds through the harsh wilderness, from Signalalen on the Atlantic coast across the subarctic tundra to the forests near Jukkasjärvi – a distance totaling about 300 kilometers. Here they are guided by the legendary musher Kenth Fjellborg and the outdoor specialist Johan Skullman.
Something that started as a competition…
The first time Fjällräven was held was in 1997. It started as a sled dog race,
inspired by the legendary Iditarod Race in Alaska, and was held in 10 years in
a row until 2006. After 2006 the event was placed on ice.
…became a school for outdoor life.
When Fjällräven Polar started up again in 2012 it took on a new format. The 20
participants still travel the same course with dog sleds, but instead of
competing with each other the focus was placed on sharing knowledge of outdoor
life and inspiring more people to take part in outdoor activities.
“The idea behind Fjällräven Polar is to
demonstrate that anyone can take part in an amazing adventure if they make the right
preparations and equip themselves well”, says Andreas Cederlund, Event
Manager at Fjällräven.
Anyone can apply for Fjällräven Polar and the participants are selected by public voting. In 2014 more than 900 people from all over the world applied and together they received hundreds of thousands of votes. The applicant who received most votes in 2014 was Katrina Sokk from Estonia who got a total of 28,257 votes for her application film.
Topics
- Leisure
Categories
- fjällräven polar
ABOUT FJÄLLRÄVEN
In 1960 Åke Nordin founded Fjällräven in his basement in the town of
Örnsköldsvik in northern Sweden. Today our timeless, functional and durable
outdoor equipment enjoys a global presence and can be found in over 23
countries. The collection comprises outdoor clothing for men and women,
backpacks, tents and sleepingbags.
As a company we put a lot of focus on acting
responsible towards other humans, animals and nature and sustaining public
interest in the outdoors. The two largest outdoor events we organize are
Fjällräven Classic and Fjällräven Polar who attracts thousands of people.
Fjällräven is a part of the Fenix Outdoor Group. The Group net sales was
1 725,4 MSEK in 2012.
