Press release -

HIGH COAST - New series of lightweight, packable outdoor garments for active summer outdoor life

Lightweight, cool and versatile – clothing in Fjällräven’s new product family High Coast is designed for summer’s active outdoor life. High Coast includes jackets, trousers, sweaters and a dress, all with simple features, made from light, cool and fast-drying material.


More and more outdoor people are combining several interests and want to experience more during their free time – several different activities can be enjoyed on one and the same summer day. It is with this kind of “multi-action” outdoor life that Fjällräven has designed the products in the High Coast family.

High Coast products are developed for versatility and functionality in warm conditions. The clothing is characterised by clean lines and has only the most essential details, all to save weight and allow the garments to be “packed smart”. Fjällräven’s functional fabric G-1000 Lite is used for some garments while others are made from a light, cool and fast-drying synthetic/cotton blend.

High Coast Wind Anorak is a lightweight jacket made from a new polyamide/organic cotton blend that has been treated with wax so it can resist wind and even some moisture. Available in women’s and men’s models and with a well-fitting hood, half-length opening and kangaroo pocket that also functions as a pack bag. There is also a jacket version with a two-way zipper at the front called High Coast Wind Jacket. Combine one of these with High Coast Wind Trousers for wind-protection from top to toe.

High Coast Shorts are lightweight, packable shorts in durable and well-ventilated G-1000 Lite with two hand pockets and a rear pocket. Available for women and men and even as long trousers; High Coast Trousers. They can also be combined with High Coast T-shirt made from a functional wool/cotton blend, and long-sleeved High Coast Sweater made from light polyester fleece.

For women there is also High Coast Dress W in cool cotton with elastane that drapes well. It has a wide, round neck, short raglan sleeves and an A-line cut that makes it easy to increase stride length.

Clothing in the High Coast family will be available in stores from spring 2015.

Name: High Coast Wind Anorak/High Coast Wind Anorak W. High Coast Wind Jacket/High Coast Wind Jacket W. High Coast Wind Trousers/High Coast Wind Trousers W
Sizes Jackets: Men XS-XXL, Women XXS-XL. Trousers: Men XXS-XXL, Women 34-48
Material: 54% polyamide, 46% cotton
Weight, example: High Coast Wind Anorak 270 g in M's size M, 243 g in W's S

Name: High Coast Shorts/High Coast Shorts W. High Coast Trousers/High Coast Trousers W
Sizes: Men 44-60, Women 34-48
Material: 54% polyamide, 46% cotton
Weight, example: High Coast Trousers 365 g in M's size 48, 290 g in W's 38

Name: High Coast T-Shirt/High Coast T-shirt W
Sizes: Men XS-XXL, Women XS-XL
Material: 60% cotton, 40% wool
Colours: UN Blue, Navy, Flame Orange (Men)

Name: High Coast Dress W
Sizes: Women XXS-XL
Material: 95% cotton, 5% elastane
Colours: Grey, Flame Orange, Navy

Topics

  • Leisure

Categories

  • high coast family
  • high coast
  • 2015 news (spring/summer)

ABOUT FJÄLLRÄVEN
In 1960, Åke Nordin founded Fjällräven in his basement in the town of Örnsköldsvik in northern Sweden. Today the company's timeless, functional and durable outdoor equipment enjoys a global presence and can be found in over 20 countries. Fjällräven's product range comprises outdoor clothing and accessories for men and women as well as backpacks, tents and sleeping bags.

Fjällräven prioritises acting responsibly towards people, animals and nature and encouraging and sustaining public interest in the outdoors. The company is the initiator of two popular outdoor events, Fjällräven Classic and Fjällräven Polar, which attract thousands of participants every year. Fjällräven is a part of the Fenix Outdoor Group. The Group's net sales totalled MSEK 1 865,8 in 2013.