Press release -

Keb Eco-shell - Premier for a new generation of sustainable shell garments from Fjällräven

Just in time for autumn 2015, Fjällräven is launching a new generation of waterproof shell garments as part of their prize-winning Keb family of products. The Keb Eco-Shell series is not just designed to protect against harsh weather and provide first-class breathability, but also to have the lowest possible impact on the environment. This new collection includes jackets, trousers and an anorak for demanding treks, all year round.

The first generation of Eco-Shell garments came in 2011. Soon thereafter, Fjällräven started working on extending the technically advanced Keb series with waterproof shell garments. This autumn, Keb Eco-Shell will be arriving in stores. Already when the collection was first shown at the winter sporting goods trade fair ISPO in February, one of the garments, Keb Eco-Shell Anorak, was given a prestigious ISPO Award. The basis of the new series is Eco-Shell, a newly-developed three-layer fabric that keeps out wind and rain while still having excellent breathability so it can ventilate out body moisture. The material is made to stretch and is 100% polyester – both virgin and recycled – so it is easy to recycle in the future. In addition, the garments are climate compensated and impregnated entirely without the use of fluorocarbons. Keb Eco-Shell series consists of a jacket, an anorak and a pair of trousers, all in both men’s and women’s models. In addition, there is a longer, lightly padded parka and a pair of bib trousers. Their designs are simple with only a few carefully selected features, all to give lightweight yet durable garments with excellent functionality in challenging terrain. All cuts are optimised for a perfect fit – they are snug fitting but still have room for an insulating layer underneath.
Keb-Eco Shell is available in stores from September 2015.

Keb Eco-Shell Anorak/Keb Eco-Shell Anorak W
Keb Eco-Shell Jacket/Keb Eco-Shell Jacket W
Keb Eco-Shell Trousers/Keb Eco-Shell Trousers W
Keb Eco-Shell Parka and Keb Eco-Shell Bib Trousers

Material: Eco-Shell 3-layer Stretch/Eco-Shell 3-layer Stretch RS; outer fabric: 100% Polyester. Membrane: 100% Polyester.
Water column: (JIS) 30 000 mm Breathability: 26 000 g/m2/24h
Sizes: Jackets: Men XS-XXL, Women XXS-XL, Unisex XXS-XXL
Trousers: Men XS-XXL, Women XXS-XL, Unisex XXS-XXL
Colours: Autumn Leaf (jackets only), Black, Dark Olive
Recommended retail price: Keb Eco-Shell Anorak EUR 449.95, Keb Eco-Shell Jacket EUR 469.95 Keb Eco-Shell Trousers EUR 419.95, Keb Eco-Shell Parka 629.95, Keb Eco-Shell Bib Trousers EUR 529.95.

High resolution pictures: http://fjallraven.exigus.se User: pressSE Password: greenland
Select season 2015 Fall/Winter and search for the product name under Products.
Click on the image of your choice and download.

For more information please contact: Jerry Engström +46-(0)8-404 3111, or +46-(0)70-540 85 77, e-mail: jerry.engstrom@fjallraven.se

Topics

  • Leisure

Categories

  • fjällräven
  • keb eco-shell
  • hardshell
  • jacket
  • ispo award

ABOUT FJÄLLRÄVEN

In 1960, Åke Nordin founded Fjällräven in his basement in the town of Örnsköldsvik in northern Sweden. Today the company's timeless, functional and durable outdoor equipment enjoys a global presence and can be found in over 30 countries. Fjällräven's product range comprises outdoor clothing and accessories for men and women as well as backpacks, tents and sleeping bags.

Fjällräven prioritises acting responsibly towards people, animals and nature and encouraging and sustaining public interest in the outdoors. The company is the initiator of two popular outdoor events, Fjällräven Classic and Fjällräven Polar, which attract thousands of participants every year. 

www.fjallraven.com

Related media

  • Keb Eco-Shell Anorak
  • License: Media Use
    The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Download
  • Keb Eco-Shell - ny generation hållbara skalplagg från Fjällräven
  • License: Media Use
    The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Download
  • Keb Eco-Shell - ny generation hållbara skalplagg från Fjällräven
  • License: Media Use
    The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Download
  • Keb Eco-Shell - ny generation hållbara skalplagg från Fjällräven
  • License: Media Use
    The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Download
  • Keb Eco-Shell - ny generation hållbara skalplagg från Fjällräven
  • License: Media Use
    The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
Download
Keb Eco-shell - Premier for a new generation of sustainable shell garments from Fjällräven
  • Keb Eco-shell - Premier for a new generation of sustainable shell garments from Fjällräven
  • License: Media Use
    The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
  • File format: .pdf
Download

Related content

Debate on fluorocarbons creates interest in Fjällräven’s new product series

The outdoor industry's use of toxic fluorocarbons has been in focus lately. The debate has created a large interest in Fjällräven's brand new hardshell series Keb Eco-Shell. Fjällräven has worked on phasing out fluorocarbons for over five years and today uses only fluorocarbon-free impregnation in their products.