Press release - 4 June 2018 12:08

HAGLÖFS RECRUITS MORE KEY POSITIONS TO ITS GLOBAL MARKETING DEPARTMENT

Haglöfs continues its branding investment by recruiting two employees to newly established key positions in the marketing department. Amanda Kähler takes the role of Nordic Marketing Manager and Spencer Shander as Global PR & Social Media Specialist.

Amanda Kähler has been recruited for the newly established role of Nordic Marketing Manager. She comes most recently from the role of Business Manager at Valio, and has previous to that held leading positions at Red Bull GmbH and Froosh AB. Amanda will be responsible for moving the brand position forward on the Nordic markets, with Sweden as the main focus, as well as improving the digital and physical shop experience.

Spencer Shander takes the role of Global PR & Social Media Specialist, a new role primarily aimed at strengthening Haglöfs’ digital presence in all social media channels. Spencer has solid experience from similar roles on for example Happy Socks and Urbanears.

"Both Amanda and Spence have relevant competencies combined with a great interest in the great outdoors, which makes them ideal for their respective new roles. In addition, they contribute with experience from industries other than the outdoor industry, which will be both exciting and enlightening for Haglöfs" said Tina Rolén, global marketing director.

For more information please contact:

Sara Skogsberg Cuadras
Corporate & CSR Communications
+468 58440014
sara.skogsberg-cuadras@haglofs.se

Topics

More than a century ago, Wiktor Haglöf designed a backpack for the local workers of Swedish small town Torsång. The durable, practical backpack would be the proud beginnings of what today is one of the world’s largest manufacturers of outdoor clothing, footwear and hardware. The Haglöfs brand is currently marketed to the Nordic region, Europe and Asia is owned by ASICS Corporation since 2010. For more info, please visit www.haglofs.com

Contacts

Sara Skogsberg Cuadras

Press contact CSR & Corporate Communicatins Manager sara.skogsberg-cuadras@haglofs.se +34616424178

Sophia Schlör

Press contact PR Manager PR sophia.schlor@haglofs.se +46720773930

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Amanda Kähler
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Spencer Shander
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Amanda Kahler and Spence Shander
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HAGLÖFS RECRUITS MORE KEY POSITIONS TO ITS GLOBAL MARKETING DEPARTMENT
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
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HAGLÖFS RECRUITS MORE KEY POSITIONS TO ITS GLOBAL MARKETING DEPARTMENT
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
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