Innometrics raises $5 million in Series A funding led by SEB Venture Capital

Innometrics, providers of Profile Cloud, the platform for creating actionable customer intelligence for omni-channel organisations,, today announced it has closed a $5 million Series A funding round.

The funding is led by SEB Venture Capital, the investment arm within SEB, and joined by existing investor Fortunator Invest, experienced business angels. To support strong growth and increased demand for next generation customer data management systems, Innometrics will use the funds to expand European operations, increase investment in sales and marketing and continue development of the Profile Cloud platform.

Used by more than 50 major brands across all industries, such as Arla Foods, the Eniro Group and Hutchinson 3G, Innometrics Profile Cloud is a SaaS-based solution which allows an organisation to enhance their customer’s experience and drive marketing and sales strategies by providing a complete view of the customer, enabling real-time action through existing marketing and customer-facing applications.

“There is an ever increasing number of online customers, each expecting to be treated as an individual with individual needs. Innometrics makes this possible with a platform that combines the customer data held in different silos, and empowers all customer touch points across the enterprise to respond to the customer in a personalised way,” explains Mattias Ward, CEO of Innometrics. “There is increasing demand for actionable real-time customer data as is evidenced by our 300% growth in 2013. This funding will allow us to continue to grow strongly by investing in sales and marketing and continuing to enhance Profile Cloud.”

As customer data is locked in different silos across the enterprise, it is very difficult to analyse and use. Innometrics Profile Cloud allows companies to unlock that customer data by collecting the information in the different applications to create a digital real-time profile for each customer. This enables brands to have a deeper understanding of their customers and create meaningful, targeted and personalised conversations.

“Today’s customers are savvier than ever. They respond to brands that treat them as individuals rather than as part of a mass market. There is huge potential for organisations that can harness individual buyer behaviour, integrate information across a variety of channels and use it to make communications more personal and relevant.  Innometrics’ Profile Cloud is well positioned to fulfil this need and we are delighted to be partnering with such a dynamic and innovative organisation,” says Patrik Westerberg, Investment Manager at SEB Venture Capital.

“We are very proud to have been part of Innometrics exciting adventure since the beginning and look forward to continuing to work with them to expand the reach of this game changing technology to an international audience,” concludes Mattias Sesemann, Founding Partner at Fortunator Invest.