“Single Customer View Meets Multichannel Marketing”, an event by Innometrics on February 20th

Discover how the Single Customer View can be applied to the modern multichannel marketing environment, with Dansk Supermarked and Innometrics.

Stockholm and London, 16 February 2015 —Innometrics, providers of Profile Cloud, the platform for creating actionable customer intelligence for omni-channel organisations, will be hosting a breakfast seminar on the future of Single Customer View for marketers and customer experience experts; on February 20th at Summit Hitech, in Stockholm.

Today, in such a competitive market, brands need to always find new ways to understand their customers’ needs. As the Single Customer View concept is 20 years old, Innometrics believes it needs a refresh, if it is to be relevant to the modern, multichannel marketing landscape.

"The Single Customer View concept is over 20 years old. The modern digital landscape features infinitely more channels compared to back then, so we feel the concept needs a rethink for it to be truly relevant to businesses today. Gone are the two-year, big data IT projects; customers think and act in real time, so anything less will leave brands lagging behind." Explains Mattias Ward, CEO of Innometrics.

During this event, Andreas Daun, Sales Director at Innometrics, will discuss what the Single Customer View will resemble in 2015, looking at how it could be used to create actionable customer profiles.

Daun will then be joined by Steen Kronborg, Enterprise Architect at Dansk Supermarked, Denmark’s largest retailer. He will review how Dansk Supermarked has used Profile Cloud to solve some of its multichannel challenges so far, and how it plans to move forward from here.

Practical information:

To register for this free-to-attend breakfast event or for more information, click here. Location: Summit Hitech,Sveavägen 9-11, plan 2, Stockholm. Event date & time: Friday, February 20th, 2015 from 7.30am – 9.30am (GMT+1).

Watch video highlights of previous Innometrics’ events here.

About Dansk Supermarked

Dansk Supermarked operates almost 1,400 stores in five countries. Every day, it supplies 1.4 million customers with food and non-food products through the føtex, Bilka, Netto, and Salling chains, as well as the web-shop Bilka.dk.

Employing 32,000 people in Denmark and 10,500 in Netto Sweden, Germany, Poland and the UK, all its employees work around the clock to offer their customers the best shopping experience. Ever since Herman Salling created the first føtex store in 1960, the combination of sound business practice, common sense and a constant focus on customers has been the recipe for their success.

Dansk Supermarked is owned byF. Salling Gruppen(81%) andA.P. Møller-Mærsk(19%), and has a yearly turnover of 57 billion DKK.

About Innometrics

Innometrics began life as a philosophy. A desire to inspire more meaningful engagement between customers and organisations. A commitment to empowering a different type of conversation. A customer’s behaviour and interaction with a brand could tell an organisation all they need to know to create personalised experiences and campaigns. Currently brands are unable to capture this information and use it. Profile Cloud from Innometrics enables brands to do this. It is the game changing platform that dynamically combines different sources of customer activity, existing in-house customer data and online behaviour to create one powerful, actionable, real-time profile for each customer. Profile Cloud will power an organisations existing marketing, sales and customer services technologies. Delivering on the need for meaningful engagement and greater return on investment. A reliable partner, Innometrics is trusted by many organisations to help build authentic and meaningful consumer interaction.

The company has offices in Stockholm and London.

More information is available at www.innometrics.com.

Media contact:

Martha de Monclin

Bijou PR for Innometrics

Tel: 0777 168 2434

Email: martha@bijoupr.com