May 09, 2012 13:00 CEST An online audience of over 30 million was gained at Coachella festival last month as 30,000 fans signed up to ‘Live Click’. Festival fans were automatically linked with social media for the first time using RFID - a global first for the technology and festival industries.
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RFID 'Live Click' touch point at Coachella
May 09, 2012 13:00 CEST
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Image dimensions:3744 x 5616 pixels



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