Press release -

Krusell launches cases with innovative functions.

Krusell is kicking off the 2015 spring and summer collection with innovative solutions for both Smartphones and Tablets. The collection Malmö featured in this Pressrelease is a sleek line of Slide Wallets and a 2 in 1 cover for Smartphones.

The trend we see in consumer behaviour is the flexibility of having an option to use a cover or a case for different occasions, says Anna Claesson Marketing Manager at Krusell. This need has been solved by adding a removable magnet cover to a wallet case. The Malmö wallet + cover 2in1 comes with several credit card slots and is suitable for devices such as the new Samsung S6.

Moreover, considering how a consumer uses the screen and the latest camera technology in phones, we have developed a Slide function, for easy access to the camera when needed, and released the screen with a tape pad design. The phone is attached to the case with the tape pad given full access to the screen, power buttons and charger sockets. The Malmö Flip Wallet Slide comes in 5 different colours and 4 different sizes suitable for multiple devices. We are very excited to see the outcome of these two features in sales, she ends.

The Malmö Collection has been inspired by one of the largest cities in Sweden. Located in the beautiful Skåne County where the land is mostly covered with meadows and cropland, Malmö brings a cool breath of Metropolitan air and fashion spirit to the area.

The new Malmö cases with slide function and magnet cover will hit stores worldwide in Q1 2015. With its wide product range, Krusell has a total of more than 600 various cases that fits more than 5000 various electronic devices.

Topics

  • Lifestyle, Fashion, Leisure

Categories

  • smartphone cases
  • krusell collections

The Krusell Group with 200 million SEK in turnover and more than 500 employees around the globe, is a Swedish lifestyle-house in which several consumer electronic brands reside such as Krusell and Walk On Water. After more than 20 years in the mobile phone industry, Krusell Group is established as one of the leading companies in its niche. Besides cases for smart phones, Krusell also develop, manufacture and sell laptop-, tablet cases and audio products. Moreover, Krusell is a subcontractor to Sony, Garmin, Koenigsegg and Fuji Film.

Contacts

Anna Claesson

Press contact Marketing Manager 031 338 00 00

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