Sniper for LeadDesk – the voice analysis matchmaker for phone sales agents

The best call centers employ various techniques to get the most out of every agent and every call. Scripting, training, lead quality, dialer quality and gamification are all factors. But how can the cutting edge of data mining help phone sales businesses reach a new level of intelligent selling?

Sniper’s approach is to use proprietary technology to analyze individual call recordings and conversion data. Sniper makes intelligent matchmaking decisions by looking at calls, commonalities and trends, and the results of different individuals’ speaking styles. Based on their strengths and successes, the agents that are most likely to close the deal can be matched with the right customers.

Secure cooperation

Technical cooperation is enabled by the LeadDesk API. Olli Nokso-Koivisto, LeadDesk CEO, says: “We have various voice recording-related tools and reports in LeadDesk that enable secure compliance with EU regulations, as well as laws and guidelines that are specific to different countries. Our API – and our focus on data integrity – gives us a solid base to integrate Sniper and enables a seamless customer experience.”

Lauri Kutinlahti, Sniper CEO, adds: “LeadDesk gives us great architecture to plug into and, of course, fantastic customers. The response to our tools has been very positive. We are now able to see Sniper at work in some of the best call centers. We have an excellent platform to develop our algorithms in-line with the real-world needs of the biggest players.”

Roll-out to Europe's most advanced call centers

LeadDesk’s Sniper integration is currently piloting with a major Finnish call center network customer and has piqued the interest of other major phone sales organizations in Finland, Sweden and Germany. LeadDesk’s Nokso-Koivisto adds: “We are very excited to be able to bring Lauri and the Sniper team’s technology and vision into the LeadDesk ecosystem. We share the belief that sophisticated data analysis is changing the face of phone sales.”

Further inquiries:

Lauri Kutinlahti, CEO, Sniper (Lauri.kutinlahti (a) storyofvoice.com)

Olli Nokso-Koivisto, CEO, LeadDesk (olli.nokso-koivisto (a) leaddesk.com)