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Press release -

​New dark roast makes an entrance

The demand for organic products is substantially increasing. That is what Löfbergs focuses on when the coffee roaster is expanding its assortment. In February, Eko Mörkrost (Organic Dark Roast) makes an entrance on the coffee shelves in Swedish grocery stores. Löfbergs is preparing for a record launch due to the great demand for organic products.

- We have probably never experienced such a positive reception for a new product. According to the food chains, it has been difficult to get hold of a sufficient supply of organic products, which is why it feels great for us to expand the assortment with an organic dark roast that we believe can become many people's favourite, says Kent Pettersson, sales director at Löfbergs.

Straight from the producing countries

Löfbergs purchases all coffee straight from the producing countries. It can be seen on the package of Eko Mörkrost, which is decorated with a photo from Santa Barbara in Honduras that Martin Löfberg took during one of his visits in the search for the perfect beans.

Handpicked Arabica beans from organic farms in South and Central America as well as East Africa are used for the Eko Mörkrost. The coffee has delicate aromas of forest fruits and tasting notes of dark chocolate. Eko Mörkrost is labelled with KRAV and EU Organic. It means that the coffee comes from farms that do not use chemical pesticides or artificial manure and that decrease the climate impact.

Triple the sales in a year

That there is a great demand for organic products is not news for Löfbergs. In the last year, the sales of the coffee roaster's organic medium roast (Savannah) have tripled.

- We never compromise with the great taste, but there is no doubt that the demand for fair, organic products is really high. That is why we have great expectations for Eko Mörkroast, says Kent Pettersson.

In 1995, Löfbergs imported the first container with organic coffee to Sweden. The family-owned coffee roaster is already one of the world's largest importers of organic and Fairtrade labelled coffee.

For more information:
Kent Pettersson, Sales Director, Löfbergs, +46 (0)54 14 01 43, kent.pettersson@lofbergs.se

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Eko Mörkrost

Beans: Handpicked Arabica beans

Origin: South and Central America as well as East Africa

Flavour: Delicate aromas of forest fruits and tasting notes of dark chocolate.

Certifications: KRAV and EU Organic

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Löfbergs is one of the largest family-owned coffee roasters in the Nordic countries. The company has 300 employees and a turnover of SEK 1.5 billion. The head office is situated in Karlstad, Sweden and the company has its own roasting-houses in Sweden, Norway, Denmark and Latvia. The company was founded in 1906 and is today one of the world's largest importers of ecological and Fairtrade labelled coffee. Löfbergs also owns the tea brand Kobbs.

Contacts

Anders Thorén

Anders Thorén

Press contact Head of Group PR & Communications +46 703 55 64 22

Welcome to Löfbergs!

The Swedish based coffee group Löfbergs is a Family Business founded in 1906. We are 340 coffee lovers operating in ten core markets in Europe, sharing the passion for taste, trends and sustainability. We have a turnover of SEK 2,7 billion and is one of the world's largest purchasers of organic and Fairtrade-labeled coffee. The group includes the brands Löfbergs, Peter Larsen Kaffe and Kobbs.