​Swedish TV operator Sappa launches new service on Magine's streaming platform

Stockholm, May 16, 2017

Sappa becomes Magine’s first Swedish b2b customer to take advantage of Magine's complete end-to-end solution as they launch a TV Everywhere service for the households in Sappa's broadband and TV networks.

Swedish broadband and TV provider Sappa launches the first TV Everywhere service on Magine's platform in their home market Sweden. Sappa partnered with Magine, who provide end-to-end managed services and solutions on a global scale, to create a TV Everywhere service that addresses the multiplatform needs of their existing customer base in Sweden.

"In line with new TV viewing behaviour, we as a company must adapt our customer offerings with a good TV offer for mobile screens," says Hasse Svensson, CEO at Sappa. "We have evaluated several solutions on the market and finally chosen Magine's overall solution that will give our customers a great user experience. The implementation of the new service has really gone smoothly, and we can now launch a complete streaming service to our customers even before the summer. "

Magine has run its own consumer streaming services for TV and film since 2013 and over the past year has also established itself as an OTT service provider for television companies and telecom operators worldwide. Their modular platform can efficiently deliver streaming solutions worldwide for all types of business models. Among the assignments are add-on services to traditional pay-TV operators as well as VOD services and new online concepts.

"We are really pleased to have Sappa as a client," says Rahul Puri, responsible for Magine Digital Media. "Sappa has a clear customer focus and has an exciting and appealing customer offering. We are convinced that the new streamed TV service we have built for Sappa on the Magine platform will further strengthen their customer relations. "

About Sappa

Sappa (sappa.se) delivers TV-services till 400 000 households in Sweden, via cable and IPTV. The company is the leading Swedish TV provider over SMATV, and number 3 among the Swedish cable operators. Since 2016, internet access and voice over ip is also included in the offerings.

About Magine

Magine (magine.com) began operations in Sweden in 2012 as a global streaming platform.. It launched its first consumer service, Magine TV in 2013 and since 2016, also runs TV and VOD streaming services on behalf of telecom and TV operators in global markets. 

Magine Digital Media (MDM) offers end-to-end OTT solutions to players in the global TV market. MDM's customers are located in Europe as well as in emerging markets such as China, the Middle East and South Africa.

Magine Consumer Group (MCG) currently consists of the streaming services Magine TV and Plejmo, which are established in Germany, Sweden, Norway, Finland and Denmark.

Magine Media Investments (MMI) invests in new content and concepts based on streamed video. Current holdings include a Yaddo.com, a documentary SVOD service as well as a one of the world’s largest Spanish movie libraries, which is to be launched as an SVOD service for the Spanish-speaking world.

Contact

For more information about Magine, please contact Rahul Puri, CTO and Head of Magine Digital Media. rahul.puri@magine.com, phone +46735103993 or Håkan Tranvik, VP Communications,  hakan.tranvik@magine.com, +46709383293

For more information about Sappa, please contact Hasse Svensson, CEO of Sappa, hasse.svensson@sappa.se. +46702337731