New relaxation beverage hits multiple records in crowdfunding success

The new functional beverage NOA Relaxation achieved 1 M € in funding in less than 3 minutes though the crowdfunding network Funded By Me.

Having won the title best premium beverage won in the world's most prestigious  beverage competition, the World Beverage Innovation Awards 2014, NOA Relaxation launched it's crowdfunding campaign previous Thursday. After already three minutes a million euros had be achieved with is record time for a European equity campaign.

Noa Fridmark got the idea to make the relaxation beverage NOA in november 2013. He was at the top of a great career when he decided to quit because his life did not feel meaningful. He moved to an island in the archipelago and understood soon that the peace and the presence he felt there was attractive in today's society. Most people do not have to increase speed further but rather have a need to wind down. Through the beverage NOA Relaxation he tried to recreate the feeling from the island and take ti to the city. 

"For med the beverage is a symbol to question what we are doing. It is important to listen to what your really want and not to get caught in society's or other peoples norms and expectations. I want people to be able to find their way back to quietness, to reflect and focus on what is important for them" Says Noa Fridmark, founder and CEO of NOA Relaxation. 

NOA Relaxation is available in the Scandinavian flavours Elderflower & Rhubard and  Blueberry & Birch Sap. It contains natural ingredients that reduces stress and increases focus. 

For more information please check out www.noarelaxation.com

Footnote: NOA Relaxation has now completed the campaign and achieved funding of 9.1 M SEK in 4 days. The target was 5.2 M SEK in 45 days.