Norwegian Red breeding organization CEO Sverre Bjørnstad to step down

Press releases   •   Sep 03, 2019 06:11 UTC

Geno SA, the Norwegian Red breeding organization based in Norway, announces that Sverre Bjørnstad, Chief Executive Officer, will be stepping down from his position from January 2020. Sverre will be taking the position of Director – Inland at Innovation Norway and has committed to remain with Geno and continue his role until the end of the year.

Outstanding new genomic Norwegian Red sires

Press releases   •   Aug 13, 2019 08:20 UTC

Official Norwegian Red (NR) genetic evaluations for August 2019 are now available from Geno, and exciting new bulls are now available to international markets. Many genomic selected sires (GS) are available in conventional and REDX semen.

“I use 1.1 less straws when inseminating my Norwegian Red crossbreds”

News   •   Jun 24, 2019 08:46 UTC

After becoming increasingly concerned about the level of inbreeding in the Holstein breed, and seeing his herd become less resistant to stress and increasing instances of disease, Matteo Vitali, a dairy farmer in Italy, started using Norwegian Red genetics on his herd.

REDX™, Norwegian Red sexed genetics, now readily available

Press releases   •   Jun 12, 2019 13:54 UTC

Norwegian Red announces REDX™, Norwegian Red sexed genetics and powered by IntelliGen® Technologies, is available exclusively through their HYVIG crossbreeding platform with ABS Global. REDX combines 21st century IntelliGen technology with the increased performance and health from superior Norwegian Red genetics.

Herd size doubles on Finnish unit and Norwegian Red genetics play a part

Press releases   •   May 28, 2019 07:49 UTC

Finnish dairy producer Andreas Johansson and his wife Sonja are doubling cow numbers on their farm on the island Heisala, a 45-minute drive south from Turku (Åbo in Finnish), in western Finland. They will increase herd size by breeding replacements and using sexed semen on heifers and buying in extra heifers. The focus will be mainly on Ayrshire genetics and some Norwegian Red sires.

Easy care cows suit high performance system

News   •   Apr 25, 2019 14:02 UTC

British Dairying, April 2019 -- The establishment of a crossbred dairy herd while maintaining cow yields has been the target of a Lancashire based milk producer.

Top GS sires are readily available to international markets

News   •   Apr 24, 2019 07:22 UTC

Official Norwegian Red (NR) genetic evaluations for April 2019 are now available from Geno.

Contacts 4 contacts

Kate is Communications Manager for Geno SA. She is fluent in English and is Geno's international contact for all activity outside of Norway.

Lars is head of Geno's international operations and located in Norway. He speaks Norwegian, German and English.

About Norwegian Red

Norwegian Red dairy cattle breeding organisation

Norwegian Red is the main dairy cattle breed in Norway, developed by Geno SA. Geno SA is a farmer-owned cooperative that has been breeding Norwegian Red dairy cattle since 1935. Geno sells over 1 million doses of semen from elite Norwegian Red bulls each year and distributes genetic material to more than 30 countries worldwide. Geno's vision: Breeding for better lives. Geno's head office is in Hamar, Norway.


  • Norwegian Red
  • Storhamargata 44
  • 2317 Hamar
  • Norway