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Remarkable results reveal that Norwegian Red (NR) X Holstein crossbred cows surpass pure Holsteins in various key performance indicators. Photo: Genus ABS

Crossbred Norwegian Red X Holstein Cows Outperform Pure Holsteins in Comprehensive Study

In a groundbreaking study conducted by Geno at a large US dairy farm with over 15 years of experience in milking crossbred cows, remarkable results reveal that Norwegian Red (NR) X Holstein crossbred cows surpass pure Holsteins in various key performance indicators.
The study, utilizing raw data collected through Dairy Comp and analyzed using SAS (Statistical Analysis System) statistical softwa
Vestre-P daughters will have excellent fat and protein yields as well as high fat and protein percentages. Photo: Turi Nordengen

The December 2023 Proof Run unveils attractive selection of Norwegian Red sires

The December 2023 genetic evaluations for Norwegian Red (NR) are now published. These December genetic evaluations are based on the same models used in other recent genetic evaluations as no important changes were made to the NR genetic evaluation models since April 2023. However, NR genotypes are being added at a rapid pace so many more genotypes are included in the genetic evaluation run compa

Jorid Lybaek, Key Account Manager for Geno. Photo: Turi Nordengen

Geno appoints Jorid Lybaek as Key Account Manager

Geno is pleased to announce the appointment of Jorid Lybaek as their new Key Account Manager within the international business. In this role, Jorid will manage key client accounts within Europe and drive business growth for the company.
Bringing a wealth of experience and expertise to her new position, Jorid graduated from the Norwegian Veterinary College in 1999, acquiring comprehensive knowle

Furnes is A2A2 and is an excellent all-around sire that will produce daughters with outstanding udder conformation, high milk solids production, great udder health, and very good hoof/claw health. Photo: Jan Arve Kristiansen

The April 2023 genetic evaluations for Norwegian Red

A look at some top new bulls and improvements in the Norwegian Red breeding program
By Gary W. Rogers

The April 2023 genetic evaluations for Norwegian Red (NR) are now available and they reflect recent improvements in genetic evaluation models for calving ease and stillbirths and adjustments to the Total Merit index (TMI) for NR.
New Norwegian Red sires available to global markets, an

Geno's global success is achieved primarily due to the progressive and forward-thinking of Norwegian dairy farmers with their mission towards creating more sustainable and profitable farming. Photo: Torstein Kiserud

Steady global growth for Geno and Norwegian Red signals future progress for Norwegian farmers and the cooperative members

Steady global growth for Geno and Norwegian Red signals future progress for Norwegian farmers and the cooperative members

Geno appoints Robert Jan Poessé as Country Manager, Benelux for Xsires

Geno appoints Robert Jan Poessé as Country Manager, Benelux for Xsires

Geno, the breeding organization for Norwegian Red genetics has recently appointed Robert Jan Poessé as Country Manager - Benelux, a leadership role that includes the responsibilities of General Manager for Xsires, Geno’s subsidiary company in the Netherlands. Xsires has been a part of Geno's company portfolio as a daughter company since 2013 and has since been leading in the market for providing c

12228 NR Finsland-P is a new high production bull with outstanding udder health and excellent conformation traits. Photo: Jan Arve Kristiansen

December proof run 2022 results for Norwegian Red, showing the stability of Geno’s EBV’s

Newly updated Norwegian Red genetic evaluations for December 2022 are now available. Genomic BV for NR sires has proven to have outstanding reliability as BV for NR GS sires has been an excellent predictor of future daughter-based BV. Most breeding values (BV) for recently and currently exported sires changed very little since the August proof run, showing the stability of Geno’s EBV’s.

Contacts

Els Olsen

Els Olsen

Press contact Marketing Communications Specialist Marketing Communications, Public Relations +47 953 64 998
Kate Stai

Kate Stai

Press contact Chief Operating Officer, International +47 476 74 421

Norwegian Red dairy cattle breeding organisation

Norwegian Red is the main dairy cattle breed in Norway, developed by Geno SA. Geno SA is a farmer-owned cooperative that has been breeding Norwegian Red dairy cattle since 1935. Geno sells over 1 million doses of semen from elite Norwegian Red bulls each year and distributes genetic material to more than 30 countries worldwide. Geno's vision: Breeding for better lives. Geno's head office is in Hamar, Norway.

Norwegian Red
Storhamargata 44
2317 Hamar
Norway
Norwegian Red website
Geno SA website (Norwegian)
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