Optimizer invests in Rêve – a shopping app of the future

Optimizer Invest has acquired a stake in Rêve - a revolutionary app for high street fashion shopping. The concept is to combine retail and online shopping in a smart way. 

Optimizer Invest continues its intense investment plan. Along with Almi Invest Optimizer now invests in Rêve - a new personalised shopping tool for both women and men. 

Rêve is a newly formed Swedish company founded by Josep Nolla, who has a background from Google and the Kinnevik sphere. He has now launched an app which provides users with a scanning technology to read barcodes on products of the major clothing chains. Through the app you get all the garment’s details such as price and available sizes and colours. In the next step, the product may be purchased directly through the app or at the store. All information is sharable within Rêve’s network and via other social media. 

"This is a tool that fills a great need in the shopping market, both for consumers, e-commerce and retail stores," says Henrik Persson, partner at Optimizer Invest. "In order to take the next step in the shopping experience, the physical store visit needs to be complemented with e-commerce and the information stored there. It benefits all parties and, therefore, we see great potential for Rêve."

Rêve supports almost all the e-commerce platforms of the major fashion chains such as H&M, Zara and Massimo Dutti, but brands such as Filippa K, Odd Molly and Acne are also available in the app. The business concept is to provide retailers with a new innovative and high performing sales and marketing channel, as well as to provide deep customer insights about the shopping behaviour across channels. Sweden is the first market where the service is available, but there are plans for a global expansion. 

"Rêve also serves as a unique product search tool. Nowhere else can the ability to search through a combination of these chains and brands be presented. We are looking forward to following Rêve on its journey," concludes Henrik Persson. 

For more information about Rêve, please visit reveapp.com.

For mor information, please contact:

Henrik Persson, partner, Optimizer Invest

henrik@optimizerinvest.com, optimizerinvest.com, mobile: +34 672083055