NEVER BEFORE SHOWN PHOTOS OF ABBA IN POP-ICON PHOTO EXHIBITION

ABBA the Museum at Djurgården in Stockholm is proud to present its first solo photography exhibition ‘ABBA by Calvero,’ a unique fine art collection of the best photos of ABBA, in full format, taken by the legendary rock and pop photographer Torbjörn Calvero. Many of the photographs have never been shown before, which is generating major international interest.

“I think that Agnetha and Frida, and the whole group, looked their best in around 1977 and 1978, when I worked with ABBA. Their different personalities worked very well together, which shows in the pictures,” Torbjörn Calvero is quoted as saying in the exhibition catalogue.

“I got to know Torbjörn in the late ‘70s when he had his photo sessions with ABBA and my single most favorite one of his pictures is the one where Frida and Agnetha are sitting on the roof of Benny and Frida's Storebro-boat. In the picture there is a lovely feeling of a warm bright summer night in Stockholm and he also managed to capture the personalities of Frida and Agnetha so well,” says museum director Ingmarie Halling.

ABBA The Museum is hereby initiating a series of ABBA-themed fine art exhibitions. In many ways starting off with Torbjörn Calvero and his photographs of the group is natural. The photos scream ‘70s Sweden, international stardom – and pure pop magic.

“I, myself, and many around me, grew up with Calvero photos. Not least from my mum’s Vecko-Revyn magazine, which I used to read on the sly throughout the ‘70s. It’s an honour to present Torbjörn Calvero and his unique ABBA photos here at the museum. Everyone should get a chance see the photos and experience the magic live,” said Mattias Hansson, one of the founders of ABBA The Museum and one of the initiators of the museum's focus on fine art.

Photographer Torbjörn Calvero will be interviewed by Mattias Hansson at the opening reception – which also marks when the photographs will be made available for purchase. From midnight and onwards on April 22, a strictly limited number of signed photographs will be for sale at www.abbathemuseum.com/shop.

The images will be on view during regular museum hours on the entrance floor of ABBA The Museum, Djurgårdsvägen 68 in Stockholm, over the summer, where the photographs can also be purchased.

All images from the numbered fine art series come in an exclusive packaging, along with a new 30-page full colour folder containing the amazing story of Torbjörn Calvero in his own words and memories from ABBA photo shoots.

Are you a member of media who would like to participate in the opening on April 22?

CONTACT
M: press@abbathemuseum.com
C: +46-73 934 35 05

ABOUT ABBA THE MUSEUM, SWEDISH MUSIC HALL OF FAME AND POP HOUSE HOTELABBA is one of the world’s most successful bands, with over 380 million albums sold worldwide. ABBA The Museum presents a complete picture of the group, from when ABBA was formed in the early 70s, through the breakthrough with Waterloo in 1974, on their major world tours, up to the pause in 1982. ABBA The Museum is a part of the Swedish Music Hall of Fame, which promotes an active and dynamic cultural life, enabling visitors from Sweden and abroad to share in the ever-evolving cultural heritage of our extensive music tradition. Since opening, the museum has welcomed over 600,000 visitors from all over the world.

In the same house also presents The History of Swedish Pop Music with over 400 Swedish artists and the Swedish Music Hall of Fame inducts the artists, composers and Swedish pop music legends who have contributed to The Swedish pop history in a significant way. In 2014 the following artists were inducted: Neneh Cherry, Carola, Robyn, Ulf Lundell, Alice Babs, Jussi Björling, Gullan Bornemark, Anders Burman, Peps Persson and Yngwie Malmsteen.

POP HOUSE HOTEL is a new four-star boutique hotel with 49 stylishly designed rooms, a number of which will be decorated in a music theme. The hotel is located in the same building as ABBA The Museum in the scenic Djurgården in Stockholm. The menu at the popular and cozy restaurant features well-cooked rustic dishes, with a family brunch on Sundays. The spacious courtyard offers live gigs a number of nights a week. Just a five minute journey by tram to the city centre, the hotel is perfect for business travellers and holiday makers alike.
Since opening in May 2013, the hotel has climbed quickly to a top 20 position in TripAdvisor’s ranking of hotels in Stockholm. The hotel’s proximity to and cooperation with ABBA The Museum as official hotel partner is one of the hotel’s key strengths.

Tickets to the exhibitions can be purchased online at abbathemuseum.com and at ABBA The Museum’s ticket partner SJ, at www.sj.se or alternatively on site at the museum at Djurgårdsvägen 68. Hotel room bookings and table reservations can be made via info@pophousehotel.se

ABOUT POP HOUSE SWEDEN
The property Konsthallen 2, at Djurgårdsvägen 68 in Stockholm was acquired by POP HOUSE SWEDEN during spring 2015 and houses ABBA The Museum, Swedish Music Hall of Fame and the POP HOUSE HOTEL.

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