Press release -
Rehband Starts Collaboration with Swedish Sports Legend Malin Ewerlöf
After 60 years of bringing world-leading products to an international market Rehband is investing in a modernized brand by teaming up with Swedish and international athletes. Sweden's greatest runner of all times, Malin Ewerlöf, is the latest contribution to Rehband’s growing team of Ambassadors.
Malin Ewerlöf has a common goal to empower the performance of athletes. Just like Rehband, she strives to improve the health and safety of athletes at all levels. The injury frequency rate in running is high. For Malin it was the Achilles tendon that put an end to her elite career. But Malin did not let that stop her. Now she shares her knowledge and passion for sports with other athletes in her role as a coach and lecturer.
- We are very pleased to partner up with Malin. She embodies Rehband’s core values and with her experience and Rehband’s unique products we can break new grounds in the endurance segment and continue our mission to enable the full potential of active people, says Peter Lenerius, CEO of Rehband.
- I am thrilled about our collaboration. Rehband’s products are widely popular for their function and fit and are ideal to prevent injuries that can be caused by running, says Malin Ewerlöf.
- Our team of Ambassadors supports Rehband’s growth in new segments. We take great pride in our strategy to work closely with top athletes throughout the entire production chain; from initial testing to marketing, says Peter Lenerius.
Other members of Rehband’s team of Ambassadors are CrossFit Champions Camille LeBlanc Bazinet, Rich Froning and Josh Bridges, handball stars Lyudmila Postnova, Louise Burgaard and triathlete Nick Dunn.
Topics
- Sport
Categories
- malin ewerlöf
- rehband
- collaboration
- ambassador
- top athlete
Rehband is a global brand with Scandinavian roots, founded in Stockholm in 1955. Rehband takes great pride in owning the entire production chain, producing the products in European factories and managing its own advanced R&D department. Decades of tradition, scientific research and constant medical improvements are what makes Rehband such a distinctive brand. Today, Rehband can be found worldwide in more than 30 countries, offering over 160 unique products. It is the go-to brand for all active people looking to maintain, protect and improve their results.
For more information please contact Céline Flach, Marketing Manager at +46 709 46 68 02 or celine.flach@rehband.com.
