Kodak: Danielle Atkins

As Kodak’s Director of Brand Identity, Dany Atkins takes global responsibility for brand management and creative production. She is charged with refreshing the creative direction of this powerful world famous brand and is energetically doing so through every medium; from classical re-branding, to buzz marketing campaigns and artistic collaborations, to packaging and product design.

Kodak has enormous brand equity and is a trusted name in both established and emerging markets around the world. A fact which Dany is capitalising on with a revitalisation strategy that looks to both past legacy and future innovation.

Experienced in creating disruptive marketing strategies that deliver commercial success, Dany previously ran EMEA Marketing for Beats by Dre. There her integrated, multi-touch approach saw massive growth in both sales and revenue, and made Beats the ‘most talked about brand’ at the 2014 Brazil World Cup.

Dany lives in London with her son and partner, but travels frequently to Eastman Kodak’s spiritual home in New York.