Press release -

Salming launches its fifth annual spring running collection

Salming has established itself as a performance running specialist brand with award winning products since its maiden season in 2014. Today the time has come to launch the spring 2018 collection.

The road side of the Salming footwear collection is spearheaded by the evolving icon - the Salming EnRoute; its light and snappy sibling - the Speed6; and the simplistic ultra light – Race6. The focal point of the trail range continues to be the award winning Salming Trail5, recipient of the ISPO Winner Award in its debut season and featuring the Vibram Megagrip outsole, and the critically acclaimed Salming Elements.

On the apparel side Salming features fresh new eye-catching colors that are accompanied by graphic printed panels designed to make you look fast and feel cool. The men’s Force Tights, and women’s equivalent (Flow Tights), are excellent examples of this expressive and functional design that has become a hallmark of Salming. The big news for spring 2018, is the all new triathlon collection for men and women. Developed together with our athletes, the collection consists of a suit, singlet and shorts for each gender.

So, lets get en route - to your personal best 2018!

Topics

  • Sport

Categories

  • products
  • running
  • salming sports
  • salming running

Salming Sports AB

Salming Sports AB is a Swedish sporting goods company designing, developing and marketing high quality products for the Running, Handball, Floorball, Squash and Badminton markets under its Salming brand. The company has its head-office in Sisjön, Gothenburg on the west coast of Sweden.

In addition to producing first in class products Salming is committed to helping athletes improve and has developed and patented one of the most advance running analysis centers in the world. Salming RunLAB’s are currently located in Gothenburg, Stockholm and Zürich.

The company’s Swedish wholesale partners include sporting goods retailers: Intersport, Stadium, Team Sportia, XXL and specialty retailers such as Runners Store, Klubbhuset and Assist. Salming Sports AB also exports products to some 60 countries and has its own subsidiaries in key markets such as Germany and the United States.

Salming Sports AB also sells directly to consumers through the Salming Concept Stores in Askim, Gothenburg and Kungsgatan 19 in Stockholm and through multiple e-commerce sites, including their own e-commerce.

20 + employees, excluding retail personnel

Established 1991

Approximately 150MSEK revenue

Management: Tomas Solin Managing Director, Thomas Nord Head of Design & Creative Director

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