Press release -

Yahoo engages Starlounge as celebrity content provider

Press Information, Stockholm September 2nd 2013Yahoo engages Starlounge as celebrity content provider- Starlounge enters Yahoo's celebrity and entertainment section -
Starting September, international celebrity content provider Starlounge will debut on Yahoo's Italian portal, providing international and local celebrity news, videos and galleries in Yahoo's Omg! section, and covering celebrity fashion for Yahoo's Lifestyle channel.

Starlounge will provide new original video formats and engage its reader community in local and international celebrity news in Yahoo Italy's entertainment sections Omg! and Lifestyle.
Starlounge, which relaunched with local editorial staff in 10 markets this spring, holds content deals with Getty Images and CNN International.


Zoran Grahovac, Founder Starlounge: ”Gaining the trust of another world famous brand proves the Starlounge concept of providing niched and optimized celebrity content is attractive and sought after. We are happy to have gained the trust of Yahoo! Italy, and are confident this will spur further cooperations internationally.”


"We are extremely proud of this recognition by Yahoo Italy”, adds Giuseppe Rago, CEO of Starlounge Italia. ”This partnership will allow us to invest in the production of exclusive celebrity content, and we will especially aim at creating new original video formats, to guarantee the best entertainment to our readers. We will also provide our target group with an exciting celebrity-addicted community, investing on the implementation of our social activities".
Dedicated urls:

yahoo.it/starlounge

http://it.lifestyle.yahoo.com/starlounge 

For more information, please contact:
sofia@starlounge.com +46 73 540 52 47


Topics

  • Fashion

Categories

  • media
  • starlounge
  • italy
  • yahoo
  • news
  • business news
  • business

Starlounge was founded in Sweden in 2005, at the time providing exclusive celebrity news to the local mobile networks. It's global ambition and promise is to deliver a quality daily celebrity and fashion editorial service, uniquely covering local and international stories in over 10 markets including Sweden, USA, UK, Germany, Turkey, Arabia, Spain, Korea and The Netherlands.

Starlounge Italia is a legal entity since July 2013, thanks to the partnership with PG Investments srl, an italian company operating in several businesses, including marketing, digital communication and Real Estate.