Press release -
Together in Camp Greenhouse
On 4-8 February 2014, young designers from around the world will be flocking to Greenhouse to meet visitors and exchange ideas and experiences with each other. For this coming fair, Note Design Studio, behind the design of the hall for the second year in a row, is looking to highlight the social aspect of exhibiting in the Greenhouse, Stockholm Furniture & Light Fair’s hall for young and unestablished designers.
“Greenhouse is an exhibition hall but it’s also a gigantic meeting place. We’re fascinated by the phenomenon of people from all around the world coming and living design together for a few days. People talk about quality, color, design and materials, but often fail to draw attention to the social aspect. Wherever the participants come from, all of them have packed their bags, travelled here and settled down to spend a few intense days sharing the adventure,” says Johannes Carlström, Note Design Studio.
The aim is to create a social space, the perfect setting for interaction between designers, customers and the press. The environment in the Greenhouse will stimulate conversation, new ideas and projects. The design will include specially produced materials and a large tent, which will become the natural place to meet. The tent was designed in partnership with architects Nyréns Arkitektkontor. Note is also responsible for designing the Greenhouse exhibition, showcasing a selection of products that have been put into production in the past three years thanks to Greenhouse.
Since its launch five years ago, Stockholm-based design studio Note has been working with architecture, product design and design strategies for Swedish and international companies such as Menu, EFG, La Chance, Spendrups, and Örsjö lighting. Note’s very own Johannes Carlström took part in Greenhouse 2005.
Greenhouse is the place where new talents can showcase their prototypes and meet producers in the furniture and lighting industry. To exhibit, the applicants must not be linked to any particular manufacturer and the products must not have been exhibited previously. Free designers and design colleges from all over the world are welcome to apply and a jury then makes the final selection. This year 36 designers and 37 design schools from 16 countries will be taking part.
The next Stockholm Furniture & Light Fair will be held on 4-8 February 2014 at Stockholmsmässan.
For more information, please visit http://www.stockholmfurniturefair.com/ or contact:
Cecilia Nyberg, Event Manager for Stockholm Furniture & Light Fair, tel +46 8-749 43 86, cecilia.nyberg@stockholmsmassan.se
Lotta Signeul, Press Officer, tel +46 708 19 99 19, lotta.signeul@stockholmsmassan.se
Stockholm Furniture & Light Fair is the world’s largest meeting place for Scandinavian furniture and lighting design. Domestic and international visitors will find the most comprehensive selection of Scandinavian furniture, office furnishings, design, textiles, lighting and other interior furnishings for both homes and public spaces. Stockholm Design Week is also running parallel to Stockholm Furniture & Light Fair. http://www.stockholmfurniturefair.com/, www.stockholmdesignweek.com
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Stockholmsmässan is one of the world's leading and most flexible organisers of meetings. We offer the perfect meeting place for everything from international summits to broad public fairs. Together with exhibitors and organisers we create well-organised meetings which offer the visitor inspiration, knowledge and business opportunities. As the leading organiser in the Baltic Sea Region, we organise some 60 industry-leading exhibitions as well as around 100 national and international congresses, conferences and events anually. Every year we welcome 10,000 exhibitors, 1.5 million visitors and more than 8,000 journalists from all over the world.
