Valley Nordic AB signs exclusive rights to TouchingLight!

An agreement has been reached between Swedbrand Innovations Ltd and Valley Nordic AB for the exclusive right to sell its product TouchingLight in the Nordic market.

TouchingLight is one of Swedbrand’s patented technologies, a groundbreaking shelf display that lights up when customers either touch or select a product from the shelf.

Valley Nordic AB is a part of Valley Group, a global agency that helps brands grow and thrive in their markets.

Chris Magnusson, of Swedbrand Innovations Ltd, the company behind the product, says: “We are excited about this collaboration and we are confident that Valley Nordic, thanks to their long expertise in retail with many renowned global brands, will be able to take the expansion of TouchingLight to the next level.”

“At this point in time, we are ready to take further steps outside Sweden and we believe the agency model is the way forward. Swedbrand Innovations role is to keep innovating TouchingLight, and add new features to its portfolio of displays. We look forward to cooperating with more agencies this year.”

The next edition of TouchingLight will be launched at EuroShop, world’s number 1 retail trade fair, in Dusseldorf, on March 5. Come join us at Hall 6, booth n. G75 to see TouchingLight and its new features in full action!