Press release -

Winter 2014 Is Coming With Happiness!

The new AW14 collection from the clog kingdom of Sweden is about to hit the streets with enthusiastic platform boots and curvy newcomers. The optimism built in to the designs want to make everyone’s fall just a bit more happy and stylish.

This AW14 collection has found inspiration from both the positivity and humor of the 18th century as well as from the fashionable Hasbeens of those days like Marie Antoinette.

The founder and designer Emy Blixt says: "How would you design a Winter Collection in the best of all possible world? You would use the colors and the optimism of the 18th century and combine that with the joy and strength of the 70s platforms."

This fall means the comeback of the platform boots and fall sandals that bring back the comfort and coolness of the 70s, like the Grandma Plateau Boot. Another novice in the group is the optimistic and curvy 18th century bootie. Bestseller sandals like the Flora, Fredrica and Suzanne are all back as well as new brave boots such as Classic Chelsea Boots and the curvier Zip it Inma in new fall colors such as Dirty Pink.

So put on a new pair of Hasbeens and let’s go and cultivate our garden.

The beginning is always today!

Find more information of the AW14 Collection here!

All the AW14 Sandals will be available online Tomorrow.

Topics

  • Retail

Categories

  • aw14
  • optimism
  • träskor
  • clogs
  • the best collection
  • swedish hasbeens

1970 in southern of Sweden. Her name was Anita and she was the hottest looking ABBA-mum. While smoking Camel she screamed at her kids until her curlers fell out and just looked fabulous in her white high-heeled clogs. One summer day in 2006 Emy Blixt found the shoes Anita wore in the basement of an old clog factory and started Swedish Hasbeens.

Our ambition is to continue to release more incoherent and fun shoes and stuff inspired by Hasbeens that once ruled the planet. The Hasbeens toffels, bags and belts are based on original models from the past and are made of super quality vegetable tanned natural grain leather since it just becomes insanely beautiful when aged. Our production methods and material are kind to nature and people. Happy toffels make happy people.

Better Shoes For a Better World

Media Contact:
Fia Haak
PR & Marketing Manager
fia@swedishhasbeens.com
+4687228101

Contacts

Swedish Hasbeens PR & Media

Press contact PR & Marketing PR, Marketing, Social Media +46-8-7020101