Stockholmsmässan recieves the ISO 20121 certificate for sustainable events

News   •   Sep 04, 2019 14:41 UTC

Stockholmsmässan is the first venue in Stockholm to recive the ISO 20121 certificate for Sustainable Events. This venue is the largest exhibition center in the Nordic region, easy accesible by public transport. 

Stockholmsmässan recieves the ISO 20121 certificate for sustainable events

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Stockholm welcomes Global Public Transport Summit

Press releases   •   Jun 05, 2019 11:22 UTC

Lollapalooza Stockholm 2019

News   •   Dec 04, 2018 14:10 UTC

By far one of the best-known festivals in the world, Lollapalooza, is coming to Stockholm for the first time! Stockholm, one of the most creative capitals in the world, is proud to host this festival on June 28-29th of June 2019. See the press release enclosed and stay tuned

Prestigious event to Stockholm

Press releases   •   Jul 10, 2018 15:44 UTC

Stockholm will host one of the most prestigious events in equestrian sport next summer when the City joins the international calendar of the Longines Global Champions Tour and GCL.

​Stockholm to host world’s largest AI conference

Press releases   •   Jul 02, 2018 08:19 UTC

This July, Stockholm and Sweden are hosting the Federated AI Meeting (FAIM) – the world’s largest scientific event on artificial intelligence. For the first time, five world leading scientific AI conferences are gathered under one roof. The conferences will take place at Stockholmsmässan on July 10-19, gathering more than 5,000 international experts, scientists and engineers.

​Stockholm welcomes EHA back for the third time

Press releases   •   Jun 13, 2018 14:27 UTC

For the third time, the European Hematology Association (EHA) has chosen Stockholm as the destination for its annual congress, gathering the leading experts on hematology. The congress takes place at Stockholmsmässan from June 14th and is expecting record numbers of delegates, sponsors and exhibitors.

ISU World Figure Skating Championships 2021 to Stockholm, Sweden

Press releases   •   Jun 11, 2018 07:05 UTC

The ISU Council (International Skating Union) has decided to give the Swedish Figure Skating Association the opportunity to host yet another Championships, in close collaboration with the host city, Swedish capital Stockholm, in a short amount of time. ISU World Figure Skating Championships 2021 will be held at Ericsson Globe on March 22–28 2021.

Sweden publishes open letter inviting lovers, haters and hesitators to its capital

Press releases   •   Jan 09, 2018 08:40 UTC

STOCKHOLM, January 9, 2018 ––– Today, the city of Stockholm together with Visit Sweden publishes an open letter inviting lovers, haters and hesitators to come and experience Stockholm – a city unique in its approach to openness and accessibility. Turning the words of the open letter into action, the city is also sending invites to potential visitors through social media.

Stockholm, the Swedish capital situated on 14 small islands, is famous for its closeness to nature, booming tech-scene, gender-fluid fashion, colorful LGBT community and the Nobel prize. The one thing that really makes the city stand out internationally is its progressive values: Stockholm is a city for all.

In the spirit of openness, the city’s tourism board, Visit Stockholm, has come together with its national counter-part Visit Sweden, to publish an open letter addressed to “lovers, haters and hesitators”. The open letter is the city’s way of welcoming the global public to a city built on the idea of an inclusive and open society with democracy at its core.

Karin Wanngård, the Mayor of Stockholm, praised the initiative:

“I stand behind the open letter and the initiative to reach beyond our city lines to welcome visitors to come here and explore what Stockholm has to offer as a destination – we’re a city where everyone is included,” she said.

“The idea that everything should be accessible for everyone is in the DNA of Stockholm. People across the world are curious about Sweden and Stockholm, in relation to our values of equality, sustainability, accessibility and much more. We believe that ‘openness’ is one of the things setting us apart.” said Thomas Andersson, CEO of Visit Stockholm.

Extending the invitation online

Turning words into action, Visit Stockholm and Visit Sweden have decided to follow-up on the open letter by sending invitations to people who have mentioned Sweden and Stockholm on online platforms such as Instagram, Facebook, Twitter, Reddit, WeChat and Weibo, and even the comments field of the New York Times.

“We know that travelers visiting Sweden and Stockholm, are curious to learn more about our values and the Swedish lifestyle, and all that comes with it. Our visitors want to explore an open society that stands firm in its belief that everything should be accessible for everyone – from paternity leave to good design and access to nature. This democratic mind-set is also reflected in this hands-on initiative to invite people on social media to come here,” said Ewa Lagerqvist, CEO, Visit Sweden.

The ‘Open Letter’ is published on and on social media, and is accompanied by a shot in Stockholm last August. The video features real tourists live casted on the streets of Stockholm, and marks the start of the city’s effort to both show and communicate the values of the Swedish capital.

Read the open letter below:

AN OPEN INVITATION TO LOVERS, HATERS AND HESITATORSI don’t know who you are, where you came from, who you voted for, what your family name implies, if you’re a rebel or a conservative.
I don’t know who you love, what you just can’t stand, if you’re rich, poor or somewhat in between. If you’re man, woman or somewhat in between.
I don’t even know how you feel about me. If you love me, hate me or if you haven’t made up your mind. You are welcome anyhow, just as you are, with your dreams, beliefs, doubts and preconceptions.
Cause this is what I’m made of. Openness. The idea that everything should be accessible for everyone. That no-one should be excluded or left behind. It’s in every heartbeat; the constant aspiration to challenge the existing in order to find new, better ways.
So I ask myself: What does democratic design look like? How do we make sustainable fashion? What will food taste like for future generations? Could music be made available in new ways? What does it take to make nature truly accessible for each and every one?
I don’t know who you are, but I would love to get to know you better. I’m fueled by new ideas and influences from around the world.

So why don’t you come visit me soon? Consider this as your open invitation, you are always welcome here.
Yours sincerely,Stockholm – The Open City

*According to a Monocle, Quality of Life Survey 2017, published June 2017.For more information about the open letter and the open invitations to Stockholm sent online, please contact:

Kajsa Moström, PR & Social Media, Visit Sweden
Mobile: +46702622161

Caroline Strand, Director Marketing & Analysis, Visit Stockholm
Mobile: +46(0)76 122 85 40


About Stockholm

  • Stockholm and Sweden continue to rank high in global surveys and lists, Stockholm landing #11 on Monocle’s 2017 Quality of Life ranking, and Sweden becoming #4 on Forbes annual Best Countries for Business ranking. The city has 9 Michelin-starred restaurants, counting 10 stars between them.
  • In 2018, Stockholm is co-hosting Europride together with Gothenburg, Sweden’s second largest city.

For more information about Stockholm and Sweden, see

About the open letter

The open letter has been co-written by Visit Stockholm and Visit Sweden.

About invitations sent on social media

  • Starting the week prior to January 9, 2018, a team from Visit Sweden and Visit Stockholm are browsing social media like Facebook, Instagram, Twitter, YouTube, Reddit, Quora and online comment fields of news outlets like The Guardian, The New York Times, and so on, in search of people who write comments about Sweden or Stockholm.
  • People commenting about Sweden and/or Stockholm might receive an open invitation to come visit Stockholm – and are offered a free two-nights-stay at a hotel in the city.
  • Stockholm has a total of 50 hotel nights reserved for visitors invited through social media. The campaign will go on until all of the rooms have been offered to someone online.
  • Visit Stockholm will tailor their visit to match the interest of invited visitors with the offerings of the city.

Social Media

Visit Sweden: Facebook, Instagram, Twitter,

Visit Stockholm: Facebook, Instagram, Twitter,YouTube


About Visit Stockholm

Visit Stockholm is the official tourism promotion agency of Stockholm. We work with

the international marketing and development of Stockholm as a travel destination under the brand Stockholm – The Capital of Scandinavia. Visit Stockholm is a subsidiary of Stockholm Business Region, owned by the city of Stockholm.

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DreamHack Masters comes to Stockholm - DreamHack partners with Stockholm Live and City of Stockholm

Press releases   •   Nov 28, 2017 09:34 UTC

DreamHack Masters will be heading to Stockholm and Ericsson Globe for 2018. Today DreamHack is proud to announce that in partnership with City of Stockholm and Stockholm Live, that the capital of Sweden will be a host city of DreamHack Masters going forward. This is the first edition to be hosted in Stockholm, and DreamHack Masters Stockholm 2018 is planned to take place September 1-2.

Stockholm climbs up international meeting rankings

Press releases   •   May 16, 2017 07:55 UTC

In 2016, Stockholm climbed from 23rd to 18th globally, and from 17th to 13th in Europe, in the ICCA rankings measuring international meetings. These are the city's best positions for a number of years.

About Visit Stockholm

Visit Stockholm is the official tourism promotion agency of Stockholm. We work with
the international marketing and development of Stockholm as a travel destination under the brand Stockholm – The Capital of Scandinavia. Visit Stockholm is a subsidiary of Stockholm Business Region, owned by the city of Stockholm.


  • Visit Stockholm
  • Box 16282
  • SE-103 25 Stockholm
  • Sweden