2 207 signs petition to acknowledge independent music

Pressmeddelanden   •   Dec 13, 2018 13:00 CET

More than 2 200 people have signed the petition and open letter asking Amazon, Apple, Spotify and YouTube to acknowledge independent music by integrating a tag for independent content in their streaming services. The petition is initiated by the digital music distributor Record Union, who will send the open letter together with all collected signatures to Daniel Ek, Jeff Bezos, Suzan Wojcicki and Tim Cook this week.

On the 27th of November, Record Union published an open letter to Amazon, Apple, Spotify and YouTube on independenttag.com, asking them to acknowledge independent music by integrating a tag for independent content. The letter will now be sent to the streaming services together with all collected signatures. 

- To raise awareness around the struggle independent music creators face in the streaming era we’ve chosen to publish and send an open letter to the streaming giants, asking them to acknowledge independent music by integrating a tag for independent content. More than 2 200 people have chosen to support our initiative by signing the petition and we’re waiting with excitement to hear back from the streaming services, says Johan Svanberg, CEO of Record Union.

The open letter and the independent tag were initiated as a result of a survey conducted among more than a thousand independent music creators, and the fact that the global independent market share of music streaming is just under 20 percent. The rest is controlled by three major record labels.*

More information about the initiative can be found here.

The independent report 2018: In October, Record Union has conducted a survey among 1191 customers, that have released at least one single, in Denmark, Finland, Norway, Sweden, The UK and The US. The result is presented in “The independent report 2018”.

The open letter: Asks Amazon, Apple, Spotify and YouTube to acknowledge independent music by integrating a tag for independent content in their streaming services. The letter could be signed by music creators and consumers on independenttag.com between the 27th of November and the 11th of December 2018. 

The independent tag: Independent music creators should have the ability to tag their music in the streaming services – just as they tag explicit content. It would help independent music creators to stand out in a crowd full of major label backed artists and it would also help consumers to actively listen to independent music by choice.


For more information, contact: Helena Aru, PR & Communications Manager
helena.aru@recordunion.com, +46709 18 95 01


*https://www.musicbusinessworldwide.com/independents-ruled-global-market-share-in-2017-but-universal-was-king-of-streaming/

We create artist opportunities that boost artists’ career in music. We run a distribution platform that puts artists’ music on Spotify, iTunes, Google Play and more. We dedicate our daily efforts to music and the progression of artists’ careers. Our ambition is to make the music industry more democratic, accessible and transparent for the many - not just the few - to reach our vision to enable and support the full potential of every music creator in the world.

More than 2 200 people have signed the petition and open letter asking Amazon, Apple, Spotify and YouTube to acknowledge independent music by integrating a tag for independent content in their streaming services. The petition is initiated by the digital music distributor Record Union, who will send the open letter together with all collected signatures.

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Open letter to streaming giants: Acknowledge independent music and keep music diversity

Pressmeddelanden   •   Nov 27, 2018 08:00 CET

The global independent market share of music streaming is just under 20 percent (2017) . A new study shows that 69 percent of independent music creators think that today’s playlist culture favors mainstream music rather than independent artists and 34 percent are worried about being forced into a mold in order to succeed.

Record Union signs contract with YouTube Music

Pressmeddelanden   •   Okt 04, 2018 13:20 CEST

Next week, Record Union will start to offer artists and music creators to distribute their music to YouTube’s new streaming service YouTube Music. Record Union has also signed contracts with iMusica, Kuack Media Group, Juke and Qobuz who operate in i.e. Latin America, Europe and Africa. These streaming services will be available for Record Union users during fall/winter 2018.

Comment on Spotify launching direct uploads for independent artists

Pressmeddelanden   •   Sep 26, 2018 09:25 CEST

​In essence, we think it’s a good thing. The more companies that work to democratize the music industry by breaking down the dominance of three major labels the better. But what is important to remember is that music distribution does not equal Spotify, even though many Swedes do equate music streaming with Spotify.

The most important playlist of the week is released

Pressmeddelanden   •   Jun 01, 2018 10:29 CEST

​Today, The most important playlist of the week, is released on Spotify. The playlist, reserved for independent artists, is initiated and curated by Record Union, to give independents a new platform and to challenge the norm of success within the music industry today.

Eleni Foureria and A-P Records could win Eurovision

Pressmeddelanden   •   Maj 09, 2018 15:31 CEST

Cyprus artist, Eleni Foureria has been emerged to win the Eurovision Song Contest with her song ‘Fuego’ on Saturday’s final. A-P Records and Panik Records are the labels behind the song that has been written by a team of Swedish songwriters and distributed via Record Union.

Swedish artists to perform at music project in Berlin

Pressmeddelanden   •   Maj 08, 2018 13:38 CEST

Now it’s official that the rapper Queen C and the two pop bands Melby and OX will perform in Berlin when Die Neuen Schweden is held in August. For the fourth consecutive year, three Swedish artists, chosen by a jury, get the opportunity to meet with and perform in front of industry people in Germany. This year, Record Union stands as co-host to the initiative.

Introducing Record Union Tutorials

Nyheter   •   Feb 13, 2017 16:15 CET

Record Union introduces a new series of video tutorials within music production, songwriting and the music business to be released under the name, Record Union Tutorials.

The first tutorials are presented in collaboration with one of the world's biggest institute for education within creative media, SAE institute. The episodes are optimized for social media and will keep a short format, sharing useful tips in an easily accessible way. In the upcoming videos there will be various professionals guiding us through the tutorials and the partners will change depending on the subject.

In this first episode Emil Pettersson, studio manager at SAE institute, is sharing his best tips for how to make your vocal recording sound as good as possible. Check it out below and follow Record Union on Youtube for more tutorials and other awesome stuff.

For more information and contact:

Felicia Flack
Head of Communications & PR
Record Union
+46763066960 
felicia.flack@recordunion.com

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Om Record Union

Digital Distribution For Artists & Labels

We create artist opportunities that boost artists’ career in music. We run a distribution platform that puts artists’ music on Spotify, iTunes, Google Play and more. We dedicate our daily efforts to music and the progression of artists’ careers.

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  • Record Union
  • Gamla Brogatan 26
  • 11120 Stockholm
  • Sverige

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