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2 207 signs petition to acknowledge independent music
More than 2 200 people have signed the petition and open letter asking Amazon, Apple, Spotify and YouTube to acknowledge independent music by integrating a tag for independent content in their streaming services. The petition is initiated by the digital music distributor Record Union, who will send the open letter together with all collected signatures to Daniel Ek, Jeff Bezos, Suzan Wojcicki and Tim Cook this week.
On the 27th of November, Record Union published an open letter to Amazon, Apple, Spotify and YouTube on independenttag.com, asking them to acknowledge independent music by integrating a tag for independent content. The letter will now be sent to the streaming services together with all collected signatures.
- To raise awareness around the struggle independent music creators face in the streaming era we’ve chosen to publish and send an open letter to the streaming giants, asking them to acknowledge independent music by integrating a tag for independent content. More than 2 200 people have chosen to support our initiative by signing the petition and we’re waiting with excitement to hear back from the streaming services, says Johan Svanberg, CEO of Record Union.
The open letter and the independent tag were initiated as a result of a survey conducted among more than a thousand independent music creators, and the fact that the global independent market share of music streaming is just under 20 percent. The rest is controlled by three major record labels.*
More information about the initiative can be found here.
The independent report 2018: In October, Record Union has conducted a survey among 1191 customers, that have released at least one single, in Denmark, Finland, Norway, Sweden, The UK and The US. The result is presented in “The independent report 2018”.
The open letter: Asks Amazon, Apple, Spotify and YouTube to acknowledge independent music by integrating a tag for independent content in their streaming services. The letter could be signed by music creators and consumers on independenttag.com between the 27th of November and the 11th of December 2018.
The independent tag: Independent music creators should have the ability to tag their music in the streaming services – just as they tag explicit content. It would help independent music creators to stand out in a crowd full of major label backed artists and it would also help consumers to actively listen to independent music by choice.
For more information, contact: Helena Aru, PR & Communications Manager
helena.aru@recordunion.com, +46709 18 95 01
*https://www.musicbusinessworldwide.com/independents-ruled-global-market-share-in-2017-but-universal-was-king-of-streaming/
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We create artist opportunities that boost artists’ career in music. We run a distribution platform that puts artists’ music on Spotify, iTunes, Google Play and more. We dedicate our daily efforts to music and the progression of artists’ careers. Our ambition is to make the music industry more democratic, accessible and transparent for the many - not just the few - to reach our vision to enable and support the full potential of every music creator in the world.
