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Norton Clipper: Reshaping the face of construction in 2017

Press Release   •   Jan 23, 2017 07:00 GMT

Norton Clipper offers products for cutting, drilling and now grinding and sanding jobs within the building and industrial construction markets.

From residential and habitat projects to large scale civil engineering ventures, Norton Clipper provides safe and high performing construction blades, machines and abrasives to improve personal comfort and contribute to a greener environment.

Following the launch of i-HDTM manufacturing technology in 2016, Norton Clipper unveils its latest evolution; a brand revitalisation, and launch of two new product lines; cutting-off and grinding wheels and coated abrasives for hand, machine and floor sanding, to meet every demand in the building and construction industry.

New brand investment
The Clipper brand has been revitalised across its full range of machines and consumables with improved livery and packaging design, making product recognition and selection quicker and easier.

Product quality tiering
In diamond blades, Norton Clipper offers a clear choice of three product performance levels, for every job requirement: Classic, good quality versus performance ratio for occasional use, Pro, professional quality for frequent use, for high performance and productivity and Extreme, the most innovative Norton Clipper blades with the fastest and smoothest cutting speeds and extremely long life, for the heaviest use. The packaging now communicates these values using diamonds located underneath the name on the blades and an additional performance indicator on the sleeve, quickly indicating the benefits of Pro and Extreme products. In addition, colour coding has been applied to the packaging to communicate the material to cut. This is supported on the back of pack with further substrate details, to give guidance in selecting the right blade for the job.

New product ranges
As a leading abrasive brand in the construction industry for over 50 years, with performance optimised machines and diamond cutting tools, the Norton Clipper range is now extended to abrasives for hand, machine & floor sanding and cutting-off and grinding wheels, providing a complete abrasive offering for all applications in the construction industry.

Igor Giglio,Director of Product Management and Strategy, Construction Products Worldwide, at Saint-Gobain Abrasives, states; “Our brand investment in Norton Clipper aims to modernise and simplify our range whilst granting our customers a wide choice of blades and machines for any job on site. The new range of cutting-off, grinding wheels and coated abrasives for sanding provides an all-round solution for any building and construction professional.”

To learn more about Norton Clipper, the new brand identity and new product ranges, visit www.nortonabrasives.com

Saint-Gobain Abrasives, the world’s leading manufacturer of abrasives, is positioned at the leading edge of innovation and service, providing the most comprehensive abrasives solutions packages to its customers via a portfolio of highly recognised brands such as: Norton, Norton Clipper, Winter, and Flexovit.

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