Celebrating 20 years of business in China

This year’s Aviation Expo China is special to the Airbus subsidiary, Satair Group. From simple beginnings with a Representative office in 1995, the company has grown consistently to serve the expanding Chinese airline market. Today, the company celebrates its 20-year commitment to the Chinese market with an ambitious plan to double its local currency business revenue in 2015 and expand an already impressive customer base.

After 20 years of development in China, Satair Group is facing an important strategic turning point. Satair Group already has more than 100 customers which include airlines, MRO and parts of aircraft manufacturers and is one of the leaders in the Chinese aftermarket.

Yongdong Hu, Managing Director, Satair Group China comments: “We entered into the Chinese market in 1995 as one of the first movers amongst a few other companies in the aviation industry. The decision to enter into China was absolutely correct. We have built up a strong brand image in the Chinese aviation industry through high quality sales and services and a strong product scope. The Aviation Expo China is a very important platform for us to show our achievements and discuss with suppliers and customers.”

To help the airlines, Satair Group also sells its aircraft parts in local currency to customers who are unable to pay in US dollars. This innovation has grown Satair Group’s customer base by 10% and generated additional revenue.

Mikkel Bardram, CEO of Satair Group continues: “The airlines’ have an increasing focus on capturing efficiencies in the aftermarket supply chain through both inventory optimization and improvements in spares procurement. Satair Group is well-positioned to benefit Chinese airlines by offering integrated material services to improve the entire supply chain and eventually reduce the total cost of ownership of spare parts for our Chinese customers. “

The latest development was the move last September of Satair Group to the new eight-story Airbus Group building in Beijing. From there Satair Group now masterminds its operations.

The move is bringing benefits to Chinese customers through improved service synergies in support to all Airbus operators and spares sales and services in the wider Chinese aftermarket.