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SF Norge becomes majority owner in Motion Blur

Press release   •   Dec 17, 2012 11:43 CET

SF Norge, a subsidiary of Scandinavian major Svensk Filmindustri, has acquired a 51 % majority share in the Norwegian production entity Motion Blur and entered into an exciting partnership with co-owners; Harald Zwart, Veslemøy Ruud Zwart, Espen Sandberg, Joachim Rønning and Espen Horn.

Motion Blur has for many years been one of the leading commercial film production companies in Norway. The founders and acclaimed feature film directors Harald Zwart, Joachim Rønning and Espen Sandberg are also some of the most in demand commercial film directors and they have been awarded several international prizes. At present the company has 11 in-house film director’s developing and directing commercials.

Motion Blur recently launched the feature film operation Motion Blur Film. The film entity will produce features for the Norwegian and the international market. The company has three feature film projects in development with a planned production take off during 2013. 

Joachim Rønning and Espen Sandberg have directed two of the biggest commercial successes in Norway; Max Manus and Kon-Tiki. Harald Zwart’s international directing career includes Hollywood productions like The Pink Panther 2 (2009), Karate Kid (2010) and The Mortal Instruments: City of Bones (US release 2013).

Svensk Filmindustri will distribute the Motion Blur feature films on all media in the Nordic region in addition to handling international sales.

Motion Blur is headed by Espen Horn.

“Motion Blur is mainly a commercial film production entity, but many of the directors and producers involved in the operation also have a great desire to make feature films. SF is a leading player in this field and the new partnership with them is a perfect match. We aim to be the most attractive commercial and feature film producer in Norway within 3-5 years. With SF on board we have every chance to achieve this, says Espen Horn.

“It is very stimulating to be able to switch between the “long-distance running” of a feature film project and the more explosive race of a commercial film production. I know that our commercial films benefits from our feature films experiences and vice versa. With SF as a partner we will be able to take advantage of this even more, says Veslemøy Ruud Zwart

“SF Norge has a long-standing partnership with Harald Zwart and Espen Horn and I am very pleased to develop this relationship further. Motion Blur is a very exciting company with great potential and I am convinced that we will make a mark in the Norwegian film production community in the future. I am especially looking forward to be working with Espen Sandberg and Joachim Rønning, who without a doubt are two of the most talented and successful directors on the Nordic film scene today”, says Rasmus Ramstad, Chairman of the board at SF Norge.

For further information please contact Espen Horn ( 0047 920 38291 or Rasmus Ramstad ( or cell: 0046 70 689 3513 

AB Svensk Filmindustri (SF) was founded in 1919 and is the leading film production- and distribution enterprise in the Nordic region with head offices in Stockholm, Sweden and operations in Norway, Denmark and Finland. The activities also include sales on the international market and the production entity Tre Vänner. SF is part of the leading Scandinavian media conglomerate Bonnier.

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