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ASPLUND in Milan together with Visit Sweden

Pressmeddelande   •   Apr 16, 2018 13:59 CEST

Palais Royale in White stained oak, Photo by Louise Billgert

ASPLUND Collection will be attending Milan Design Week as a part of the exhibition ”HEMMA – Stories of a home”. The exhibition is curated by Joyn Studios on the initiative of Visit Sweden with the purpose to increase interest and knowledge of Swedish design.

ASPLUND will present parts of the collection at a unique location in the heart of Brera Design District. Classic pieces like Tati by Broberg & Ridderstråle and Lucia by Thomas Sandell will be displayed together with news like Pagoda, Luc wood and the acclaimed Palais-collection.

Pagoda is a beautiful shelf series designed by Broberg & Ridderstråle. The neat expression and basic function is everything in these pieces, the thin lacquered oak shelves have rounded edges and are positioned vertically on a supporting structure of metal. A piece that is easy to place in any environment. The series contains of monochrome wall mounted or free standing versions in 6 colours. The duo are also the designers of Luc wood and Tati. The Tati series was first presented 2011 and has become an award-winning modern classic. Luc Wood was presented 2017, and is an extension of the Luc collection from 2012

Palais is a lovely collection of tables created by Anya Sebton and Eva Lilja Löwenhielm. “We have chosen to play with the elegance and luxury from past tense with a semi-circular profile that creates a beautiful relief together with a pure Scandinavian expression” says Anya Sebton. The Palais series consists of Palais Royal dining table and the sofa tables Petit Palais, Grand Palais and Palais Ovale. They are made of stained oak panels and a beautiful lacquered oak veneered top.

Attending the Milan design week is not a new context for ASPLUND, during the 90’s ASPLUND Collection was exhibited under the joint-venture name SWECODE, short for Swedish Contemporary Design, at furniture fairs in Stockholm, Cologne and of course Milan, together with other new upcoming Swedish design brands.

“The idea was that we, together as a group, could market modern contemporary Swedish design globally in a more powerful way. Showing a new Scandinavian design, this constellation became very successful and eyes from all over the world were on SWECODE. We feel that Visit Sweden is now taking the next step, following the trace of SWECODE, and we are obviously really happy to once again be a part of Milan design week showing the world Scandinavian design” says Sandra Adrian Asplund, creative director at ASPLUND.

About “HEMMA – Stories of a home”
At the initiative of Visit Sweden, the “Swedish Design Moves” project will bring a selection of Swedish companies and designers who look at the future while trying to improve the lifestyles of the individual and the community by a functional and aesthetic approach to space and furnishings.

“Swedish Design Moves” is a programme that aims to increase the international awareness of Swedish design (including architecture, fashion and furniture/accessories) and is commissioned by the Swedish Government. The overall goal is to increase the number of visitors to Sweden interested in design as well increasing exports of Swedish design. The programme is led by Visit Sweden in collaboration with Architects Sweden, ASFB-Association of Swedish Fashion Brands, The Swedish Federation of Wood and Furniture (TMF), and Svensk Form. 

Read the official press release from Svensk form here http://www.mynewsdesk.com/se/svenskform/pressreleases/svensk-form-i-milano-hemma-stories-of-home-2476696

ASPLUND - one of the most prominent Scandinavian design companies founded in 1990 by brothers Michael and Thomas Asplund. Starting as a gallery, they have transitioned into a one of a kind design institution. The company consists of ASPLUND Collection (furniture and carpets assigned the ASPLUND brand), The ASPLUND Store (a high-end design store, were you can find both pieces from ASPLUND Collection among with other prominent design brands), ASPLUND KÖK (kitchen assigned the ASPLUND brand), ASPLUND Studio and ASPLUND Contract, which offer customized interior solutions for all types of projects.

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