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Finland Becoming a Major Martech Developer

Pressmeddelande   •   Aug 22, 2017 08:00 CEST

Henri Syvänen, B2B Strategy Lead, Avaus

A recent study by Avaus Marketing Innovations Oy reveals that Finland is a leading developer of marketing technologies (Martech). With 120 identified martech companies headquartered in Finland, the country has twice as many martech companies per capita as the US. The author of the study, Henri Syvänen admits that the findings came as a surprise to himself as well as his colleagues at Avaus.

The leading martech analyst, Scott Brinker has identified thousands of martech companies in his Marketing Technology Landscape Supergraphic model. Based on Brinker’s model, Avaus has created a miniature landscape of the Finnish technologies.

In the US there are 11 martech companies per one million inhabitants. The Finnish equivalent is 21, nearly twice as many. “This is news to me,” Scott Brinker comments. “The vibrant Finnish martech landscape has, until now been well hidden from the world. I only had 13 Finnish companies in my last landscape.”

Of those 120 Finnish martech companies, roughly a third have received average funding of $5,7 million. None of the Finnish companies has so far grown to enterprise levels with head counts surpassing 1000. Nevertheless, the diversity of the companies testifies to a major leap in Finnish marketing technology skills. Syvänen’s analysis also revealed that 45 percent of the companies had ex-Nokia employees in key roles.

Read the article by Henri Syvänen here>>

Further information:

Henri Syvänen

+358 40 7178625

Avaus Marketing Innovations is the leading marketing innovator in the Nordics. We provide cutting edge marketing innovations supported by the strongest technical, creative and analytical competencies in the marketing industry. We are located in Helsinki, Stockholm and Gdansk. We work with leading Nordic B2C and B2B companies across industries. You can learn more about what Avaus from

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