What would the gym look like if the prejudice about women training to get smaller and men training to get larger was replaced by the idea that both men and women train to become strong, fit and happy? The aim of Equally Strong is to challenge existing norms about gender and identity and, by means of design,
to break them down. I have focused on the type of training that is most gender-coded: working out in the gym with free weights. With my project I want to show how design can alter the relationship between user and product.