Bihr Nordic is distributor of the quality care products from Muc Off!
Founded in Poole, UK, Muc-Off has been dedicated to developing care and maintenance products for anyone with an active lifestyle since 1994.
With a wealth of experience in the bicycle, motorcycle, and automotive industries, the company is committed to bridging the gap between adrenaline-fuelled sports and quality care of equipment.
The business is spearheaded by Managing Director Alex Trimnell and his pursuit for developing cutting edge products that push the boundaries of technical development and outstanding design.
From distinctive bold branding to iconic formulations that have stood the test of time, Muc-Off has become the care brand of choice for world-class athletes and enthusiasts alike.
Partnerships with the likes of British Superbike teams Tyco BMW, JG Speedfit Kawasaki, McAMS Yamaha, Dixon Racing and freestyle motocross riders such as Adam Jones and Luc Ackermann make up the heart of the company’s development roadmap.
Each product undergoes a rigorous testing process that sees feedback and data collected from the competitive use of professionals before making its way into the hands of the consumer.
This way the company ensures its customers are getting only the very best care products available in the market. Today the business proudly produces over 150 products for the action sports industries that are distributed across 55 countries and counting.
Visit your local dealer to shop products from Muc Off!
Bihr Nordic is located in Gothenburg, Sweden and we are distributor of aftermarket motorcycle, off-road, snowmobile, ATV, PWC & bicycle parts and accessories. Bihr Nordic is the previous company Motorfirman Holger Duell but in January 2017 we changed our name to - Bihr Nordic.
We are the Nordic platform in the European Group - Bihr Europe. We have local dedicated teams and Bihr sales representatives in Sweden, Denmark, Norway. We offer multi local solutions. By capitalizing on our local strengths and by focusing locally on sales and marketing, we will be remain close to our customers’ needs.
Our products and the 350+ brands we represent across Europe are only available through our network of professional dealers and re-sellers. We are a one stop shop for professionals offering the best product portfolio, dedicated expertise in 7 categories and strong trade marketing support. We strive to provide our customers with the best service and aim to create partnerships allowing us to grow together.
We carry the passion for riding and enjoy sharing it with all of our partners! Let’s grow together!