Accumulate AB

Mobile Payment expectations for 2013

Blogginlägg   •   Dec 14, 2012 14:00 CET

Mobile payment continue to be a very hot topic. During 2012 many new players entered with new pilots and trial projects, but still very few live roll-outs and in large scale. This will start happen' from next year. In 2013 we will also have the start of the consolidation, where interesting will be bought/merged and less interesting will disappear.

Here is a few expectations for next year from the company behind mobile payment;

  • New projects and some existing pilots (like ISIS?) will be commercially launched and gain customer adoption.
  • Large retail brands will launch own mobile payment services.
  • Open (and needed) mobile payment technology standards will be one of the hot topics.
  • Many new high-end smartphones will have NFC pairing technology as standard feature (but still with few services/places where to use it). Swiping for loyalty points and purchase offers high potential services to pave way for payment.
  • The discussion on NFC secure element and where to store sensitive information and TSM, will continue to hinder live and large scale roll-outs. New scheme/s will challenge the lockup.
  • About mobile phones; At year end more then 60% will be smartphones. RIM launch of BB10 handsets will get some traction, Windows 8 will take market share with well designed and well featured high-end phones, Samsung will further increase share of the smart phone market and we will see the Chinese brands take a nice grab of the cake (Huawei, ZTE, Lenovo, Yulong and TCL). Nokia will fight back including the launch of a smart phone with long battery life..
  • ..and iPhone 6 will not have NFC.