Origins Natural Resources Inc. is a subsidiary of The Estée Lauder Companies and a brand with a strong environmental ethic embedded in its mission. After collaborating with integrative health specialist Dr. Andrew Weil, the Origins brand took its “green” commitments to a whole new level. Vice President of Packaging, John Delfausse, for example, headed a project where the partner selection was based on their “want” (this term refers back to the Want-Find-Get-Manage approach by Roche Phamaceuticals) to use renewable energy in packaging production while simultaneously continuing to use high quality paperboard packaging.
Delivering production and folding by using wind energy required consistent all party collaboration for almost two years. The perseverance has paid off however as today Origins has leveraged its partnerships with Mohawk and Johnson to the extent that its packaging now consists of 50 percent post consumer recycled paperboard and is manufactured, printed and folded using 100 percent renewable energy.
The broader effect of this collaboration is that Johnson now produces all of its packages with renewable energy and is perfectly positioned to serve the growing market of environmentally conscious consumers. Origins was driven by its “want” to been seen to enhance its support of renewable energy methods, which in turn has emphasized its environmentally aware image. By actively collaborating with its supply chain partners, Origins can now continue to put new, environmentally friendly products out to the market whilst staying within its budget.
A step in the right direction, however not until there are no “cradle to grave” leftovers should an organization stop to develop its green practice.