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KIA-Index certifies Burt as measuring provider

News   •   May 15, 2013 09:10 CEST

We are happy to announce Burt as a certified measuring provider for the KIA-index. By using Burt's big data technology, most Swedish websites will be able to significantly reduce their costs for the KIA-index.

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Burt ny godkänd mätleverantör på KIA-index

Press Releases   •   May 14, 2013 08:10 CEST

”Det är ett stort nöje för oss att hjälpa våra kunder med att ytterligare effektivisera sin verksamhet. Vårt mål är att hjälpa våra kunder att sänka sina kostnader för trafikmätningar till KIA-index”, säger Gustav von Sydow, VD på Burt AB.

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Better transparent measurement needed in online adverts

News   •   Mar 29, 2013 11:09 CET

Burt’s CEO Gustav von Sydow interviewed by Veckans Affärer regarding how “digital noise" and incorrect measurements is affecting the market. 

Read more (in Swedish) http://www.va.se/nyheter/den-digitala-annonsbluffen-487899

Burt’s CEO Gustav von Sydow interviewed by Veckans Affärer regarding how “digital noise" and incorrect measurements is affecting the market.

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Burt selected as one of the finalists for the Red Herring 2013 Awards

News   •   Mar 20, 2013 15:21 CET

Burt, the only digital intelligence and analytics platform designed specifically for publishers, has been selected as one of the finalists for the Red Herring 2013 Awards.

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Viewability Will Drive Display Ad Innovation Says Peder Bonnier

News   •   Mar 01, 2013 10:31 CET

To stem the tide in traditional display, Bonnier and his company turned to Gothenburg-based Burt to measure and evaluate ad campaigns – including viewability of ads – which then inform the tactics his company uses in display. 

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To stem the tide in traditional display, Bonnier and his company turned to Gothenburg-based Burt to measure and evaluate ad campaigns – including viewability of ads – which then inform the tactics his company uses in display.

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Visualizing Big (Free) Data At Visualized

News   •   Nov 09, 2012 10:23 CET

Next, Burt’s Gustav von Sydow discussed “information design for doers” and stressed for the audience the need for simplicity in design of analytics applications, making it fun, and nice to look at. ”Doers” for von Sydow’s presentation were media salespeople. 

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Next, Burt’s Gustav von Sydow discussed “information design for doers” and stressed for the audience the need for simplicity in design of analytics applications, making it fun, and nice to look at. ”Doers” for von Sydow’s presentation were media salespeople.

Read more »
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On a mission to fix online advertising

News   •   Oct 28, 2012 10:11 CET

Tech company Burt knows all about online advertising. The goal is to make it improve it so you can actually make money on it. And while doing it they might also save the newspapper business crisis.

Read more (in Swedish) »

Tech company Burt knows all about online advertising. The goal is to make it improve it so you can actually make money on it. And while doing it they might also save the newspapper business crisis.

Read more »
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Bonnier is about to revolutionise online advertising

News   •   Oct 26, 2012 10:19 CEST

Bonnier Tidskrifter is launching new sites with a new business model. Bonnier Tidskrifter measurements are made by the company Burt. Each time an ad is loaded, there is a script running on it and measuring if the ad appeared on the screen, how long it has been seen on screen, and how much of the screen it took on. Measurement provides the digital equivalent degree of ad-load.

Read more (in Swedish) » 

Bonnier Tidskrifter is launching new sites with a new business model. Bonnier Tidskrifter measurements are made by the company Burt. Each time an ad is loaded, there is a script running on it and measuring if the ad appeared on the screen, how long it has been seen on screen, and how much of the screen it took on. Measurement provides the digital equivalent degree of ad-load.

Read more »
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Is Native Advertising Really New? By Gustav von Sydow

News   •   Oct 22, 2012 10:15 CEST

Display ads aren’t going anywhere. But many platforms and publishers are casting their lots with new ad formats that are more native to the user experience. This series on “The Modern Publisher” examines the successes and challenges these ad sellers have in implementing such native monetization systems. 

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Display ads aren’t going anywhere. But many platforms and publishers are casting their lots with new ad formats that are more native to the user experience. This series on “The Modern Publisher” examines the successes and challenges these ad sellers have in implementing such native monetization systems.

Read more »
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‘The False Allure of a Premium Panacea’ by Carl Nelvig, VP of Product Development, Burt

News   •   Oct 17, 2012 09:33 CEST

Let’s face it. We’re an industry that loves a good buzzword. We latch on to certain terms as if our careers – our very lives – depended on it. A couple of industry visionaries get to talking about some trend and we seize on it like it’s Gospel. Next thing you know, lunch tables and water coolers around the industry are abuzz with what promises to be the next big thing. 

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Let’s face it. We’re an industry that loves a good buzzword. We latch on to certain terms as if our careers – our very lives – depended on it. A couple of industry visionaries get to talking about some trend and we seize on it like it’s Gospel. Next thing you know, lunch tables and water coolers around the industry are abuzz with what promises to be the next big thing.

Read more »

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  • Press Contact
  • Marketing Director
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  • +46768567712

About Burt

Burt is a software company helping marketers and publishers understand and improve the value of online advertising.

Burt (www.burtcorp.com) is a fully integrated Business Intelligence service for digital media and advertising. The company's award-winning platform allows publishers and brands to more deeply understand their digital business and monetize their audiences. Using Burt, content owners, marketers and agencies can:

* Improve the quality and monetization of advertising inventory
* Learn which devices, demographics, channels and content are most profitable
* Understand visitor behavior on their sites and adjust design accordingly
* Cut-and-paste measurement of in-depth advertising data, such as interaction time, in-screen rate and total amount of viewable ad space for every visit
Burt's platform is capable of aggregating data streams from mobile, web, tablets and video, connecting this with major premium ad servers, supply-side platforms, CRMs and third-party data providers, then translating that information into insights that are actionable.

Burt, which is privately funded and co-headquartered between Stockholm and New York City, currently analyses billions of daily transactions on behalf of market-leading media customers such as Bonnier, IPC Media, SAS and Schibsted.

Address

  • Burt
  • Karl Gustavsgatan 1
  • 411 25 Göteborg