Global premiär för dokumentären om Cristiano Ronaldo presenterad av Castrol EDGE

CRISTIANO RONALDO SHOWS WHAT GIVES HIM THE EDGE

AT GLOBAL PREMIERE OF NEW FILM:

CASTROL EDGE PRESENTS RONALDO TESTED TO THE LIMIT

WEDNESDAY 7^TH SEPTEMBER 2011: Cristiano Ronaldo swapped the fervour of a football pitch for the excitement of the red carpet, as he turned out for the hotly anticipated global premiere of the brand new film-documentary, Castrol EDGE Presents Ronaldo Tested to the Limit, in Madrid, Spain.

The Real Madrid star and Castrol EDGE global ambassador fuelled excitement at the Palacio Vistalegre arena in the south of the city by making his entrance to the drive-in premiere in an Audi R8 Spyder driven by the champion of the Castrol EDGE powered 2010 VW Dakar Rally and avid Real Madrid fan Carlos Sainz.

Ronaldo joined over a thousand football fans inside the venue for the first ever viewing of the unique film-documentary, which sees the Portugal and Real Madrid forward push himself like never before in the most rigorous scientific examination of a player ever undertaken.

Ronaldo was joined at the premiere by Poland and Real Madrid goalkeeper Jerzy Dudek, who features in the challenges in the film, and took to the stage to introduce the film-documentary to the audience. 

Cristiano Ronaldo commented: “To be at the premiere of this Castrol EDGE film is a great experience. To finally see it on the big screen is very exciting. I’m used to an audience when I’m on the pitch but this is the first time that people will see what goes on behind closed doors. They will see the strength it takes to perform at the highest level. This film is about what gives me the edge and I hope that my fans enjoy it.” 

Castrol EDGE has been developed by experts and was tested to its limits to become Castrol’s strongest, most advanced engine oil yet. By applying the same rigorous testing to Ronaldo, Castrol EDGE Presents Ronaldo Tested to the Limit follows the star player as his legendary skills, strength and agility are put to the test.

In a high performance lab, leading sports scientists use the latest technology to test him in a series of challenges that show exactly what gives him the edge.

• Will his famous trademark free kick have the strength and power to stand up in an explosive encounter against walls of glass? 
• How will he fare head to head against an elite sprinter in a unique battle of speed and agility?
• Can his mental strength and intuition help him through the pitch-black cross ball challenge?
• Will his skill, reaction speed, endurance and strength help him outwit trained marksman to survive the ultimate test - ‘Snipers Alley’?

Using ultra slow motion and high impact Computer Generated Imagery, and including a series of interviews with football experts including Fabio Capello and Arsène Wenger, the film-documentary will give viewers unrivalled access to Ronaldo, taking them deep into his world to find out if he has the strength to perform, or if he will break under the pressure.

Castrol EDGE Presents Ronaldo Tested to the Limit will be shown in the UK on Sky Sports HD 2 at 8pm on Thursday 8^th September, before being broadcast on TV channels around the world. For more information visit castroledge.com/ronaldo

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For more information please contact:

LOCAL CASTROL DETAILS

Elin Eklund

Marketing Services Executive

elin.eklund@castrol.com

0046 8 44 11 131

NOTES TO EDITORS:

• Castrol EDGE Presents Ronaldo Tested to the Limit was developed by M&C Saatchi Sport & Entertainment and filmed in Madrid by UK production house Plum Pictures
• Sky Sports in the UK has first global airing rights
• Global distribution is being handled by Mindshare

ABOUT CASTROL EDGE

Castrol EDGE with Fluid Strength Technology is Castrol’s strongest and most advanced range of engine oils yet, with a strength to perform no matter how, when or where you drive.