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When Anders Olsson became responsible for the establishment of HÅG’s office chairs in Sweden in 1980, the turnover was virtually zero. Twenty-six years later, when Olsson resigned as the managing director, HÅG Sweden had over 20 employees, over 100 resellers and a turnover of SEK 90 million.
Thanks to its superior distribution, the best customer service in Sweden and the courage to be “different” from its competitors – HÅG took a strong hold on the Swedish office and conference chair market. Today, Olsson runs the agency business Moment AB, whose clients include PIIROINEN (the Finnish producer of chairs for public areas) and Design House Stockholm. With regard to the Globe Concept, Moment AB is the co-producer, distributor in Scandinavia and holder of the concept’s worldwide rights.